New Lemon Meringue Cheesecake Available Beginning July 30
CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Jul. 3, 2014--
Across the country, Americans will celebrate National Cheesecake Day on
July 30, but this year due to its overwhelming popularity The Cheesecake
Factory® will celebrate bigger than ever by offering dine-in
guests any slice of its more than 30 legendary flavors of cheesecake for
half price* on both July 30 and July 31. As it has become its annual
tradition, The Cheesecake Factory will also debut its newest flavor –
Lemon Meringue Cheesecake. Guests can try this delicious new cheesecake
as well as a slice of any of the other more than 30 flavors for half
price on Wednesday, July 30 and Thursday, July 31*.

New Lemon Meringue Cheesecake Available Beginning July 30 (Photo: Business Wire)
The Cheesecake Factory’s Lemon Meringue Cheesecake is lemon cream
cheesecake swirled with lemon, topped with layers of lemon mascarpone
mousse and ribbons of house-made meringue toasted to order on a vanilla
crumb crust.
The Cheesecake Factory is also celebrating National Cheesecake Day and
guests’ affinity for taking photos with their favorite cheesecake with
the ‘Say Cheesecake Contest.’ On July 30 and July 31 guests can take a
photo of themselves with a slice of any of The Cheesecake Factory’s
legendary cheesecakes and post it to their page on Facebook or
Instagram, or tweet it along with the hashtag #SayCheesecakeContest, for
a chance to win up to $4,000**. To be eligible, guests must pre-register
between July 2 – July 31 on SayCheesecakeContest.com.
The top 20 photos will be featured in a photo gallery for fan voting
August 4 – 10 with the photo receiving the most fan votes being named
the grand prize winner.
“At The Cheesecake Factory, we have always said that the ‘fun is in the
food’ and of course that includes our cheesecakes. We couldn’t think of
a better holiday to celebrate in a fun way than National Cheesecake
Day,” said David Overton, Founder and CEO of The Cheesecake Factory.
“National Cheesecake Day gives us the chance to not only celebrate the
introduction of our new Lemon Meringue Cheesecake, but also give our
guests the opportunity to enjoy a slice of any of our legendary
cheesecakes for half price in honor of this holiday.”
*One slice of cheesecake per dine-in guest. Must be present.
**Contest conditions apply. For complete eligibility requirements, how
to enter, description of prizes, judging criteria, and Official Rules,
visit SayCheesecakeContest.com.
No purchase necessary to enter or win.
For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
Fan
us on Facebook at www.facebook.com/TheCheesecakeFactory
Follow
us on Twitter at www.twitter.com/cheesecake
About The Cheesecake Factory
The Cheesecake Factory Incorporated created the upscale casual dining
segment in 1978 with the introduction of its namesake concept. The
Company operates 182 full-service, casual dining restaurants throughout
the U.S. and Puerto Rico, including 170 restaurants under The Cheesecake
Factory® mark; 11 restaurants under the Grand Lux Cafe®
mark; and one restaurant under the RockSugar Pan Asian Kitchen®
mark. Internationally, four The Cheesecake Factory®
restaurants operate under a licensing agreement. The Company also
operates two bakery production facilities in Calabasas Hills, CA and
Rocky Mount, NC that produce approximately 70 varieties of quality
cheesecakes and other baked products. In 2014, the Company was named to
Fortune magazine’s “100 Best Companies to Work For” list. To learn more
about the Company, visit www.TheCheesecakeFactory.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140703005105/en/
Source: The Cheesecake Factory Incorporated
Murphy O’Brien Public Relations
Susan Pasarow / Anna Whitlow /
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310-453-2539
Cheesecake@murphyobrien.com