The Cheesecake Factory® concept is the key driver of our business
today, generating over 90% of our revenues. The Cheesecake Factory®
restaurants provide a distinctive, high quality dining experience at moderate
prices. We offer an extensive, innovative and evolving menu in an upscale
casual, high energy setting with attentive, efficient and friendly service. As
a result, The Cheesecake Factory® restaurants appeal to a diverse
consumer base across a broad demographic range.
The depth and breadth of our menu enables us to compete for substantially all
dining preferences and occasions, from the key lunch and dinner day parts to
the mid-afternoon and late-night day parts, or “shoulder” periods, which are
traditionally weaker times for most casual dining restaurants. Our restaurants
also offer weekend brunch. The Cheesecake Factory® menu features
approximately 250 items, including items presented on supplemental menus, such
as our SkinnyLicious® menu, which offers innovative items at 590
calories or less. We offer a broad array of options, including choices that
are considered “gluten-free” under current regulations, as well as
approximately 50 varieties of cheesecake and other quality baked desserts.
Each of our generously portioned menu items, except desserts manufactured
at our bakery production facilities, are all handmade in-house with fresh
ingredients including more than 70 different sauces, dressings and marinades.
All items on our menu, except alcoholic beverages, are available for off-premise consumption, which represented approximately 14% of our restaurant sales for fiscal year 2018.
All of our restaurants offer a full-service bar where our entire menu is
served. Alcoholic beverage sales represented approximately 12% of our
restaurant sales in 2018¹.
Our ability to create, promote and attractively display our unique line of
desserts is also important to the competitive positioning and financial
performance of our restaurants. Our brand identity and reputation for offering
high quality desserts results in a significant level of dessert sales, which
represented approximately 16% of The Cheesecake Factory® restaurant
sales in 2018¹.
The average check for each The Cheesecake Factory® guest, including
beverages and desserts, was $22.60 in 2018².
¹ As a percentage of company-operated restaurant sales.
² Average check for company-operated restaurants.