CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Jan. 3, 2013--
The
Cheesecake Factory®, known for its extensive menu,
generous portions and legendary desserts, announced that its first
international licensee, Alshaya Trading Co., W.L.L., opened its newest
Cheesecake Factory restaurant in the Mall of the Emirates in Dubai on
December 31, 2012. Occupying approximately 22,800 square feet with 526
seats, the new restaurant has the distinction of being the largest The
Cheesecake Factory in the world.

World's largest Cheesecake Factory now open in the Mall of the Emirates. (Photo: Business Wire)
The new restaurant is located in the Mall of the Emirates adjacent to
the world-renowned Ski Dubai slope, and features The Cheesecake
Factory’s distinctive décor that is as creative and imaginative as its
extensive menu of more than 200 selections – all made fresh, from
scratch, in-house – and more than 50 signature cheesecakes and desserts.
This is the third Cheesecake Factory restaurant that has opened outside
of the United States under The Cheesecake Factory’s licensing agreement
with Alshaya. Additional restaurant openings earlier this year include
the Dubai Mall in the United Arab Emirates and The Avenues Mall in
Kuwait.
Alshaya’s exclusive Gulf States’ licensing agreement with The Cheesecake
Factory provides for the development of its restaurants across the
United Arab Emirates, Kuwait, Bahrain, Qatar and the Kingdom of Saudi
Arabia. The agreement also gives Alshaya the opportunity to expand The
Cheesecake Factory into its other operating markets in the Middle East,
North Africa, Russia, Turkey and Europe.
For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
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About The Cheesecake Factory
The Cheesecake Factory Incorporated (NASDAQ: CAKE) created the upscale
casual dining segment in 1978 with the introduction of its namesake
concept. The Company operates 177 full-service, casual dining
restaurants throughout the U.S., including 162 restaurants under The
Cheesecake Factory® mark; 14 restaurants under the Grand Lux Cafe® mark;
and one restaurant under the RockSugar Pan Asian Kitchen® mark. The
Company also operates two bakery production facilities in Calabasas
Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality
cheesecakes and other baked products. For more information, please visit www.TheCheesecakeFactory.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130103006154/en/
Source: The Cheesecake Factory Incorporated
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310-453-2539
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Investors
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818-871-3000
investorrelations@thecheesecakefactory.com