CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Feb. 20, 2013--
The Cheesecake Factory Incorporated (NASDAQ: CAKE) today
announced it has entered into an exclusive licensing agreement with
Alsea, S.A.B. de C.V., a leading restaurant operator in Latin America,
to build and operate The Cheesecake Factory® restaurants. The agreement
provides for the development of a minimum of 12 restaurants over an
eight-year period throughout Mexico and Chile with the potential to
expand the agreement to four other countries—Argentina, Brazil, Colombia
and Peru. The first restaurant is expected to open in Mexico City by
early fiscal 2014.
“Following the extremely successful introduction in 2012 of The
Cheesecake Factory® restaurants in the Middle East, we are pleased to
announce the continuation of our global growth strategy with another
proven operator. International development is a significant growth
vehicle for us, with excellent opportunities in Mexico, Chile and other
Latin American countries. Our agreement with Alsea further strengthens
our ability to deliver on our earnings per share growth objectives and
enhance shareholder value,” said David Overton, Chairman and CEO.
About The Cheesecake Factory Incorporated
The Cheesecake Factory Incorporated created the upscale casual dining
segment in 1978 with the introduction of its namesake concept. The
Company operates 177 full-service, casual dining restaurants throughout
the U.S., including 162 restaurants under The Cheesecake Factory® mark;
14 restaurants under the Grand Lux Cafe® mark; and one restaurant under
the RockSugar Pan Asian Kitchen® mark. Internationally, three The
Cheesecake Factory® restaurants operate under a licensing agreement. The
Company also operates two bakery production facilities in Calabasas
Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality
cheesecakes and other baked products. To learn more about the Company,
visit www.thecheesecakefactory.com.
About Alsea, S.A.B. de C.V.
Alsea is a leading restaurant operator in Latin America of global
leading brands in the quick service, coffee shop and casual dining
segments. It has a diversified portfolio, with brands such as Domino’s
Pizza, Starbucks, Burger King, Chili’s, California Pizza Kitchen, P.F.
Chang’s, Pei-Wei and Italianni’s. At the end of 2012, Alsea operated
1,421 units in Mexico, Argentina, Chile and Colombia with more than
27,600 employees. Alsea’s shares are traded on the Mexican Stock
Exchange under the ticker symbol ALSEA*. For more information, please
visit www.alsea.com.mx
Safe Harbor Statement
This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. These
statements involve known and unknown risks, uncertainties and other
factors that may cause the actual results, performance or achievements
of the Company to be materially different from any future results,
performance or achievements expressed or implied by forward-looking
statements, in particular the Company’s ability to expand
internationally, including consumer acceptance of its concept, the
ability of the Company’s licensee to operate the Company’s concept, and
the Company’s ability to deliver on its targeted earnings per share
growth objective and increase shareholder value. In addition, numerous
risks outside the Company’s control may cause actual results to be
materially different from those stated or implied by forward-looking
statements, including factors that impact consumer confidence and
spending; current and future macro national and regional economic and
credit market conditions; changes in national and regional unemployment
rates; the economic health of the Company’s landlords and other tenants
in retail centers in which its restaurants are located; the economic
health of suppliers, vendors and other third parties providing goods or
services to the Company; adverse weather conditions in regions in which
the Company’s restaurants are located; factors that are under the
control of government agencies, landlords and other third parties; and
other risks and uncertainties detailed from time to time in the
Company’s filings with the Securities and Exchange Commission (“SEC”),
as set forth below. Investors are cautioned that forward-looking
statements are not guarantees of future performance and that undue
reliance should not be placed on such statements. Forward-looking
statements speak only as of the dates on which they are made and the
Company undertakes no obligation to publicly update or revise any
forward-looking statements or to make any other forward-looking
statements, whether as a result of new information, future events or
otherwise, unless required to do so by securities laws. Investors are
referred to the full discussion of risks and uncertainties associated
with forward-looking statements and the discussion of risk factors
contained in the Company’s latest Annual Report on Form 10-K, Quarterly
Reports on Form 10-Q and Current Reports on Form 8-K as filed with the
SEC, which are available at www.sec.gov.

Source: The Cheesecake Factory Incorporated
The Cheesecake Factory Incorporated
Jill Peters, 818-871-8300
investorrelations@thecheesecakefactory.com