New OREO® Dream Extreme
Cheesecake Debuts Today
The Cheesecake Factory:

The Cheesecake Factory's new OREO(R) Dream Extreme Cheesecake debuts today. (Photo: Business Wire)
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What
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Today, July 30 is National Cheesecake Day and The Cheesecake
Factory is celebrating by offering guests who dine-in at any of
its 158 locations, any slice of cheesecake
for half price*. In addition to the more than 30 legendary
flavors already available, The Cheesecake Factory has partnered
with the world’s favorite cookie to create the OREO®
Dream Extreme Cheesecake, which makes its debut today!
Uniting The Cheesecake Factory’s unrivaled cheesecake with the
incomparable crème filled chocolate wafer cookie, the OREO®
Dream Extreme Cheesecake features a layer of vanilla cheesecake
loaded with OREO® cookies, layers of
moist fudge cake and OREO® cookie mousse
and is topped with milk chocolate icing and a gigantic OREO®
cookie wafer.
The National Cheesecake Day offer is also being extended through
July 31st for all of The Cheesecake Factory’s Facebook
fans! Guests can fan The Cheesecake Factory on Facebook to print
out the exclusive extended offer.
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When
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Monday, July 30, 2012
All day during regular business hours
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Where
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158 restaurants throughout the U.S. (dine in only)
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Visuals
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Lines of guests waiting to enjoy any slice at half price.
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The Cheesecake Factory managers available to discuss cheesecake
flavors and how many guests they expect to serve on National
Cheesecake Day.
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Whole cakes and slices of the new OREO® Dream Extreme
Cheesecake.
For more information visit www.TheCheesecakeFactory.com
or www.facebook.com/thecheesecakefactory
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*One slice of cheesecake per dine-in guest. Must be present. OREO®
and the OREO® Wafer Design are registered trademarks of Kraft
Foods.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50357137&lang=en

Source: The Cheesecake Factory
Murphy O’Brien Public Relations
Susan Pasarow / Wendi Shapiro /
Jenny Burke / Lydia You
310-453-2539
Cheesecake@murphyobrien.com