America’s favorite casual dining restaurant continues Middle East
expansion with Alshaya
CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Nov. 5, 2012--
The
Cheesecake Factory®, the award-winning and consumer
favorite casual dining restaurant in the United States, has made its
much-anticipated debut in Kuwait. The occasion was celebrated at an
official ribbon cutting ceremony hosted by David Overton, Chairman and
Chief Executive Officer of The Cheesecake Factory Incorporated and
Mohammed Alshaya, Executive Chairman, M.H. Alshaya.
The Cheesecake Factory'sKuwait opening was celebrated at an official ribbon cutting ceremony hosted by David Overton, Chairman and Chief Executive Officer of The Cheesecake Factory Incorporated and Mohammed Alshaya, Executive Chairman, M.H. Alshaya. (Photo: Business Wire)
The opening of The Cheesecake Factory in Kuwait follows on the brand’s
successful Middle East launch in Dubai this August and continues its
planned expansion across the Middle East with Alshaya, a leading
international retail franchise operator in the region. The restaurant,
occupying 13,160 square feet with 475 seats, is located at The Avenues,
Kuwait’s leading mall. Guests can enjoy The Cheesecake Factory dining
experience Sunday through Wednesday 11.00 a.m. to 11.00 p.m., Thursdays
and Fridays 11.00 a.m. to 12.00 midnight and Saturdays 10.00 a.m. till
11.00 p.m.
“The Cheesecake Factory’s arrival in the Gulf has been overwhelmingly
positive, reflecting our great potential in the region and affirming our
decision to expand into the Middle East as part of our global expansion.
Our reputation and brand awareness are far-reaching, and we are
delighted to be growing The Cheesecake Factory with Alshaya, which has a
remarkable legacy of retail leadership,” said David Overton, Chairman
and Chief Executive Officer of The Cheesecake Factory Incorporated.
“For nearly 35 years, The Cheesecake Factory has been known for menu
innovation, food quality, ambiance and hospitality. Our menu features
more than 200 selections and in keeping with our high standards, menu
items will be made in-house, to order, using only the freshest of
ingredients,” added Overton. “The menu also will offer our full line of
award-winning desserts, including more than 30 varieties of cheesecakes
and other baked goods. Guests will experience fantastic food served in
an upscale ambiance within a casual setting.”
“The Cheesecake Factory has already made its mark in Dubai where guests
have discovered the great food, wonderful service and inviting
atmosphere that has made this restaurant renowned around the world. Now,
in line with our objectives of introducing innovative new concepts and
brands to consumers we are delighted to continue the expansion of this
iconic brand into Kuwait. We look forward to welcoming guests to this
beautiful new restaurant,” commented Mohammed Alshaya, Executive
Chairman of M.H. Alshaya Co.
Alshaya’s exclusive licensing agreement with The Cheesecake Factory
provides for the development of its restaurants across the United Arab
Emirates, Kuwait, Bahrain, Qatar and the Kingdom of Saudi Arabia. The
agreement also gives Alshaya the opportunity to expand The Cheesecake
Factory into its other operating markets in the Middle East and North
Africa, Russia, Turkey and Europe.
About The Cheesecake Factory
The Cheesecake Factory Incorporated created the upscale casual dining
segment in 1978 with the introduction of its namesake concept. The
Company operates 173 full-service, casual dining restaurants throughout
the U.S., including 159 restaurants under The Cheesecake Factory® mark;
14 restaurants under the Grand Lux Cafe® mark; and one restaurant under
the RockSugar Pan Asian Kitchen® mark. The Company also operates two
bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC
that produce over 70 varieties of quality cheesecakes and other baked
products. For more information, please visit www.TheCheesecakeFactory.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50466116&lang=en
Source: The Cheesecake Factory Incorporated
Media
Murphy O'Brien Public Relations
Susan
Pasarow / Wendi Shapiro / Jenny Burke / Lydia You
310-453-2539
cheesecake@murphyobrien.com
or
The
Cheesecake Factory Incorporated
Investors
Jill
Peters, 818-871-3000
investorrelations@thecheesecakefactory.com