DUBAI, United Arab Emirates & CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Aug. 16, 2012--
The leading casual dining restaurant in the U.S.A., The Cheesecake
Factory, makes its much-anticipated international debut at The Dubai
Mall, opening under a license agreement with Alshaya Trading Co., W.L.L.
on August 16, 2012. This opening marks the first location for the brand
outside of the United States. The restaurant, occupying 13,851 square
feet with 300 seats, is located opposite the Dubai Aquarium and is open
daily for lunch and dinner.
“For nearly 35 years, The Cheesecake Factory has been the benchmark for
menu innovation, food quality, ambiance and hospitality. Our reputation
and brand awareness are far-reaching, and we look forward to the
expansion of The Cheesecake Factory throughout the Middle East and
globally. The restaurant in the Dubai Mall is in a premier location with
a view of the Aquarium that is quite impressive,” said David Overton,
Chairman and Chief Executive Officer of The Cheesecake Factory
Incorporated.
“In keeping with our high standards, menu items will be made in-house,
to order, using only the freshest of ingredients. The menu will also
offer our full line of award-winning desserts, including over 30
varieties of cheesecakes and other baked desserts made by our bakery
production facilities in the U.S. to ensure quality and consistency.
Guests will experience fantastic food served in an upscale ambiance
within a casual setting,” concluded Overton.
Alshaya’s exclusive licensing agreement with The Cheesecake Factory
provides for the development of its restaurants across the United Arab
Emirates, Kuwait, Bahrain, Qatar and the Kingdom of Saudi Arabia. The
agreement also gives Alshaya the opportunity to expand The Cheesecake
Factory into its other operating markets in the Middle East and North
Africa, Russia, Turkey and Europe.
“The Cheesecake Factory is a fantastic addition to our restaurant
portfolio and is certain to be hugely popular with the people of Dubai,
who will appreciate the great food, wonderful service and inviting
atmosphere that has made this restaurant renowned the world over. There
is incredible demand for The Cheesecake Factory and we are excited to
partner with such an iconic brand. We already charted out an extensive
expansion plan and are looking forward to continued success with the
brand across the Middle East and beyond,” said Mohammed Alshaya,
Executive Chairman of M.H. Alshaya Co.
About The Cheesecake Factory Incorporated
The Cheesecake Factory Incorporated (NASDAQ: CAKE) created the upscale
casual dining segment in 1978 with the introduction of its namesake
concept. The Company operates 173 full-service, casual dining
restaurants throughout the U.S., including 158 restaurants under The
Cheesecake Factory® mark; 14 restaurants under the Grand Lux Cafe® mark;
and one restaurant under the RockSugar Pan Asian Kitchen® mark. The
Company also operates two bakery production facilities in Calabasas
Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality
cheesecakes and other baked products. To learn more about the Company,
please visit www.thecheesecakefactory.com
and fan us on Facebook at www.facebook.com/TheCheesecakeFactory.
About Alshaya
Alshaya Trading Co., W.L.L. is part of the Alshaya group of companies
which was founded in Kuwait in 1890. Through its retail division Alshaya
is a leading international retail franchiser, operating over 55 of the
world's most recognized retail brands, including Starbucks, H&M,
Mothercare, Debenhams, American Eagle, Pottery Barn, Pottery Barn Kids,
P.F. Chang's, Office Depot and Boots. The company operates 2,200 stores
across 7 divisions: Fashion & Footwear, Health & Beauty, Food Service,
Optics, Pharmacy, Office Supplies and Home Furnishings.
Alshaya stores currently can be found in 19 markets across the Middle
East and North Africa, Russia, Turkey and Europe. It employs more than
28,000 people from over 90 nationalities.
The company has established itself as the industry leader across these
territories through a combination of local market understanding and a
comprehensive commitment to customer service. Growth in each of its
operating divisions and brands is supported by continuous investment in
talent and infrastructure. It applies best practices in retail
operations, merchandising, marketing, information technology, logistics,
real estate, human resources and financial controls.
In addition to its retail operations, Alshaya is active in a number of
other sectors including real estate, automotive, hotels, trading and
investments. Learn more about the company at www.alshaya.com.
Source: The Cheesecake Factory
AT THE CHEESECAKE FACTORY
Media
Murphy
O'Brien Public Relations
Susan Pasarow, (310) 586-7127
spasarow@murphyobrien.com
or
Investors
Jill
Peters, (818) 871-3000
investorrelations@thecheesecakefactory.com
or
AT
ALSHAYA
Nandini Vohra, (97150) 457 8233
Nandini@theguildpr.com