The Season of Giving Continues with a Contest on Twitter Inspired by
its SkinnyLicious Menu
CALABASAS HILLS, Calif., Jan 05, 2012 (BUSINESS WIRE) --On the heels of its successful "Where Wishes Become Delicious" holiday
contest on Facebook(R) which garnered nearly 13,000 entries, The
Cheesecake Factory(R) is continuing gift giving into the New Year with
a New Year's Resolutions contest on Twitter inspired by its new
SkinnyLicious(TM) menu. The month-long contest will give guests a chance to
win prizes that help achieve their New Year's resolutions, such as
SkinnyLicious gift cards and workout gear.
The Cheesecake Factory is making it easier for guests to reach their New
Year's goals, all with a simple 140-character Tweet. For a chance to win
one of 40 fun prizes, like new running shoes or yoga classes, guests
must follow The Cheesecake Factory on Twitter at www.twitter.com/cheesecake,
and tweet their New Year's resolution, making sure to use the hashtag
#SkinnyLicious. Guests can tweet as many #SkinnyLicious resolutions as
they would like and multiple tweets are encouraged.
Introduced in August 2011, The Cheesecake Factory's SkinnyLicious menu
has redefined lower-calorie flavor and provides guests even more
choices. With nearly 50 items under 590 calories and six signature
cocktails with 150 calories or less, guests can keep their New Year's
Resolutions while enjoying The Cheesecake Factory's signature rich
taste. Like all dishes on The Cheesecake Factory's more than 200 item
menu, the SkinnyLicious dishes are prepared fresh to order in each
restaurant.
Conditions apply. For rules, visit www.SkinnyLiciousresolutions.com.
Void where prohibited by law and in New Mexico.
For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
Like
us on Facebook at www.facebook.com/TheCheesecakeFactory
Follow
us on Twitter at www.twitter.com/cheesecake
About The Cheesecake Factory
The Cheesecake Factory Incorporated created the upscale casual dining
segment in 1978 with the introduction of its namesake concept. The
Company operates 170 full-service, casual dining restaurants throughout
the U.S., including 156 restaurants under The Cheesecake Factory(R) mark;
13 restaurants under the Grand Lux Cafe(R) mark; and one restaurant under
the RockSugar Pan Asian Kitchen(R) mark. The Company also operates two
bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC
that produce over 70 varieties of quality cheesecakes and other baked
products. For more information, please visit www.TheCheesecakeFactory.com.
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SOURCE: The Cheesecake Factory Incorporated
Murphy O'Brien Public Relations
Wendi Shapiro / Jenny Burke / Lydia Lee
310-453-2539
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