Proceeds from Oreo® Dream Extreme Cheesecake
Sales to Benefit Feeding America
CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Sep. 5, 2012--
The
Cheesecake Factory® continues its support for Feeding
America, the nation’s leading domestic hunger relief organization,
by donating proceeds from its Oreo® Dream
Extreme Cheesecake sales this year.
The Cheesecake Factory's Oreo(R) Dream Extreme Cheesecake sales will benefit Feeding America. (Photo: Business Wire)
The Cheesecake Factorywill donate $0.25 for every slice of
its new Oreo® Dream Extreme Cheesecake sold from September 1,
2012 through the end of August 2013, in support of the organization’s
initiatives to mobilize the public to end hunger in the United States.
Also in support of Feeding America’s September Hunger Action
Month, The Cheesecake Factory staff members nationwide will participate
in a Peanut Butter Drive to benefit local Feeding America food banks.
The company’s goal is to collect more than 100,000 pounds of peanut
butter throughout September, just in time for back to school lunches for
hungry children.
“We truly value The Cheesecake Factory’s continued support to help aid
our local food banks and reduce hunger in America,” said Matt Knott,
Interim President and CEO of Feeding America. “They have always been a
valued partner and share the same goal of ending domestic hunger.”
The Cheesecake Factory’s financial support will aid in Feeding America’s
efforts to raise money for its network of more than 200 local food banks
that serve 37 million Americans in need each year. Since 2008, The
Cheesecake Factory has donated over $2.1 million to Feeding America,
which is the equivalent of 14.7 million meals.
“We are honored to support Feeding America in its mission to feed
America’s hungry,” said David Overton, Founder of The Cheesecake
Factory. “Hunger and poverty continue to be a crisis for many Americans
and we are thankful to have the opportunity to provide continued support
to Feeding America.”
In other ongoing efforts to support its local communities, The
Cheesecake Factory participates in a nationwide Harvest Food Donation
Program in which surplus food from the restaurants is regularly donated
to local food rescue operations for distribution to soup kitchens and
shelters to help those in need. Since the program’s inception in late
2007, The Cheesecake Factory has donated more than 1.8 million pounds of
food to those in need.
The Cheesecake Factory partnered with the world’s favorite cookie to
create the new Oreo® Dream Extreme Cheesecake, which debuted
at all 158 restaurants nationwide on July 30. The Oreo® Dream
Extreme Cheesecake features vanilla cheesecake loaded with Oreo® cookies,
layers of moist fudge cake and a rich Oreo® cookie mousse
topped with milk chocolate icing and a large Oreo® cookie
wafer.
OREO® and the OREO® Wafer Design are registered
trademarks of Kraft Foods.
For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
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About The Cheesecake Factory
The Cheesecake Factory Incorporated created the upscale casual dining
segment in 1978 with the introduction of its namesake concept. The
Company operates 173 full-service, casual dining restaurants throughout
the U.S., including 158 restaurants under The Cheesecake Factory® mark;
14 restaurants under the Grand Lux Cafe® mark; and one restaurant under
the RockSugar Pan Asian Kitchen® mark. The Company also operates two
bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC
that produce over 70 varieties of quality cheesecakes and other baked
products. For more information, please visit www.TheCheesecakeFactory.com.
About Feeding America
Feeding America provides low-income individuals and families with the
fuel to survive and even thrive. As the nation's leading domestic
hunger-relief charity, our network members supply food to more than 37
million Americans each year, including 14 million children and 3 million
seniors. Serving the entire United States, more than 200 member food
banks support 61,000 agencies that address hunger in all of its forms.
For more information on how you can fight hunger in your community and
across the country, visit http://www.feedingamerica.org.
Find us on Facebook at facebook.com/FeedingAmerica
or follow our news on Twitter at twitter.com/FeedingAmerica.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50395832&lang=en
Source: The Cheesecake Factory Incorporated
Murphy O’Brien Public Relations
Susan Pasarow / Wendi Shapiro /
Jenny Burke / Lydia You
310-453-2539
Cheesecake@murphyobrien.com