Thousands of The Cheesecake Factory's Staff Members Volunteer to
Serve Sit-Down Thanksgiving Meals at Salvation Army Locations Across the
U.S.
CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Nov. 19, 2012--
As economic difficulties and unemployment challenges leave many families
without the means for well-balanced meals, The
Cheesecake Factory® is dedicated to sharing its spirit of
hospitality and service this Thanksgiving by supporting communities
across the country. More than 3,000 dedicated staff members from The
Cheesecake Factory will prepare and serve sit-down holiday meals as part
of its 11th annual Thanksgiving Day Feast for those who have
turned to The Salvation Army for assistance.

The Cheesecake Factory staff members in action serving meals at one of 13 Thanksgiving Day Feasts from 2011. (Photo: Business Wire)
The Cheesecake Factory’s Thanksgiving Day Feast will take place at 13
Salvation Army locations coast to coast including Anaheim, Atlanta,
Boston, Chicago, Dallas, Ft. Lauderdale, Houston, Long Island, Los
Angeles, Miami, Phoenix, San Francisco, and Washington, D.C. On
Thanksgiving Day, The Cheesecake Factory will prepare and serve holiday
meals to more than 6,000 low-income individuals and families. Guests
will be treated to a full-service, sit-down meal that includes freshly
roasted turkey with all the trimmings, finished with The Cheesecake
Factory’s famous seasonal Pumpkin Cheesecake.
“We are honored to be continuing our Thanksgiving tradition with The
Salvation Army,” said David Overton, Founder of The Cheesecake
Factory. “We are so grateful to provide a special holiday meal for so
many and are thankful for our thousands of dedicated staff members who
have volunteered their time to help us serve those in need.”
The annual Salvation Army Thanksgiving Day Feast is one of several
commitments that The Cheesecake Factory has made to help end hunger in
America. The Cheesecake Factory also participates in its nationwide
Harvest Food Donation Program, in which surplus food from the
restaurants is regularly donated to local food rescue operations for
distribution to soup kitchens and shelters to aid those in need. Since
the program’s inception in late 2007, The Cheesecake Factory has donated
more than 1.9 million pounds of food. Additionally, The Cheesecake
Factory has donated more than $2.7 million to Feeding America, the
nation’s leading domestic hunger-relief organization, through their
partnership over the past four and a half years, which equates to
approximately 21.6 million meals.
For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com.
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About The Cheesecake Factory
The Cheesecake Factory Incorporated (NASDAQ: CAKE) created the upscale
casual dining segment in 1978 with the introduction of its namesake
concept. The Company operates 175 full-service, casual dining
restaurants throughout the U.S., including 160 restaurants under The
Cheesecake Factory® mark; 14 restaurants under the Grand Lux Cafe® mark;
and one restaurant under the RockSugar Pan Asian Kitchen® mark. The
Company also operates two bakery production facilities in Calabasas
Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality
cheesecakes and other baked products. For more information, please visit www.TheCheesecakeFactory.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121119005044/en/
Source: The Cheesecake Factory Incorporated
Murphy O’Brien Public Relations
Susan Pasarow / Wendi Shapiro /
Jenny Burke / Lydia You
310-453-2539
Cheesecake@murphyobrien.com