CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Jul. 2, 2012--
The
Cheesecake Factory®, known for its more than 30 legendary
flavors of cheesecake, will celebrate National Cheesecake Day by
offering guests who dine-in at any of its 158 locations, any slice of
cheesecake for half price* on July 30. America’s favorite restaurant has
also partnered with the world’s favorite cookie to create the OREO®
Dream Extreme Cheesecake, which makes its debut on July 30.
The Cheesecake Factory introduces their new OREO(R) Dream Extreme Cheesecake on National Cheesecake Day, July 30, 2012. (Photo: Business Wire)
Uniting The Cheesecake Factory’s unrivaled cheesecake with the
incomparable crème filled chocolate wafer cookie, the OREO Dream Extreme
Cheesecake features a layer of vanilla cheesecake loaded with OREO
cookies, layers of moist fudge cake and OREO cookie mousse and is topped
with milk chocolate icing and a large OREO cookie wafer. The 2 ½ inch
cookie wafer adds a signature look to the slice of cheesecake and is the
type of “Cheesecake-izing” that The Cheesecake Factory is known for.
“In our fifth year of celebrating National Cheesecake Day, we couldn’t
be more excited to have created this memorable cheesecake featuring the
world-famous OREO cookie, which is celebrating its 100th birthday
this year,” said David Overton, Founder of The Cheesecake Factory. “We
believe this winning combination will become a new favorite with our
guests and look forward to introducing it on July 30 to celebrate
National Cheesecake Day.”
The new OREO Dream Extreme Cheesecake can also be shipped nationwide.
Pre-orders can be placed through The Cheesecake Factory’s website
beginning July 27.
*One slice of cheesecake per dine-in guest. Must be present. OREO and
the OREO Wafer Design are registered trademarks of Kraft Foods.
For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
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About The Cheesecake Factory
The Cheesecake Factory Incorporated created the upscale casual dining
segment in 1978 with the introduction of its namesake concept. The
Company operates 172 full-service, casual dining restaurants throughout
the U.S., including 158 restaurants under The Cheesecake Factory® mark;
13 restaurants under the Grand Lux Cafe® mark; and one restaurant under
the RockSugar Pan Asian Kitchen® mark. The Company also operates two
bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC
that produce over 70 varieties of quality cheesecakes and other baked
products. For more information, please visit www.TheCheesecakeFactory.com.
About OREO cookies
OREO is the world’s favorite cookie, enjoyed by families and
friends in more than 100 countries around the world. As one of Kraft
Foods’ 12 “billion-dollar” brands, OREO is the best-selling
biscuit of the 21st century with more than $2 billion in global annual
revenues. The OREO cookie twist, lick and dunk ritual has become
the signature way to enjoy this iconic cookie for many different
cultures around the world. OREO has a Facebook community of more
than 26 million OREO lovers around the globe, representing 200+
countries and dozens of different languages. OREO ranks among the
top five brand Facebook pages in the world. OREO celebrated its
100th birthday on March 6, 2012.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50328584&lang=en
Source: The Cheesecake Factory
Murphy O’Brien Public Relations
Susan Pasarow / Wendi Shapiro /
Jenny Burke / Lydia You
310-453-2539
Cheesecake@murphyobrien.com