Fun and Over-the-Top Wishes to be Granted Through Contest on Facebook
CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Nov. 15, 2011--
America’s favorite upscale casual restaurant, The
Cheesecake Factory®, is spreading joyful holiday cheer with a ‘Where
Wishes Become Delicious’ contest on Facebook® from Nov. 14 – Dec. 21,
2011.
The Cheesecake Factory is playing Santa and will bring cheesecake and a
little yuletide cheer to fans by granting four fun and over-the-top
Cheesecake Factory-themed wishes on Facebook.
The more creative the wish, the better – wish ideas can range from being
flown on a private jet to dine at The Cheesecake Factory in Honolulu to
standing guard over The Cheesecake Factory’s precious cheesecakes or
anything else imaginable.
“We’re so thankful that The Cheesecake Factory has been a holiday
tradition for our loyal guests for so many years,” said David Overton,
Founder of The Cheesecake Factory. “This year we wanted to show our
appreciation and have a little fun surprising our fans by making a few
of their Cheesecake Factory wishes come true.”
To enter the ‘Where Wishes Become Delicious’ contest, fans will be able
to submit their wishes on The Cheesecake Factory’s official page on
Facebook at www.facebook.com/thecheesecakefactory.
Wishes earning at least 25 votes will be eligible to win. Fans can post
more than one wish and vote for as many wishes as they would like to see
come true. One wish will be granted every ‘Wish Wednesday’ throughout
the contest. Winning wishes will be chosen based on the following
factors: Cheesecake Factory-ness, 33 percent; originality, 33 percent;
creativity, 33 percent; and pure awesomeness, 1 percent. Winners will be
announced every Wednesday on The Cheesecake Factory’s page on Facebook
starting Nov. 30 with the fourth and final winner being identified on
Dec. 21.
Fans who submit their wishes are also eligible to win a ‘Slice of Joy’
card redeemable for a complimentary slice of cheesecake from Dec. 26 –
March 31, 2012. The cards will be given out every Monday, Tuesday,
Thursday and Friday during the promotional period. Winners of the Slice
of Joy cards will be randomly selected and announced on The Cheesecake
Factory’s page on Facebook.
Conditions apply. For rules, visit www.facebook.com/thecheesecakefactory.
Void where prohibited by law and in New Mexico.
For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
Like
us on Facebook at www.facebook.com/TheCheesecakeFactory
Follow
us on Twitter at www.twitter.com/cheesecake
About The Cheesecake Factory
The Cheesecake Factory Incorporated created the upscale casual dining
segment in 1978 with the introduction of its namesake concept. The
Company operates 169 full-service, casual dining restaurants throughout
the U.S., including 155 restaurants under The Cheesecake Factory® mark;
13 restaurants under the Grand Lux Cafe® mark; and one restaurant under
the RockSugar Pan Asian Kitchen® mark. The Company also operates two
bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC
that produce over 70 varieties of quality cheesecakes and other baked
products. For more information, please visit www.TheCheesecakeFactory.com.
Source: The Cheesecake Factory Incorporated
Murphy O’Brien Public Relations
Chris Ward / Jenny Burke / Lydia
Lee / Destiny Gensemer
310-453-2539
Cheesecake@murphyobrien.com