Investor Relations

The Cheesecake Factory Sweetens the Holidays with Slice of Joy Gift Card Offer

November 21, 2011
Complimentary Slice of Cheesecake with each $25 Gift Card Purchase

CALABASAS HILLS, Calif., Nov 21, 2011 (BUSINESS WIRE) --

The Cheesecake Factory(R) makes giving and receiving even sweeter this holiday season with its "Slice of Joy" gift card offer. For every $25 gift card purchased Nov. 25 - Dec. 24, guests will receive a Slice of Joy card valid for a complimentary slice of cheesecake Dec. 26 - March 31, 2012. Gift cards are available for purchase at all restaurant locations and 'eGift Cards' can be easily purchased and sent online at www.TheCheesecakeFactory.com.

"We're so pleased to be a favorite dining destination for holiday celebrations and our 'Slice of Joy' offer provides our guests with a wonderful opportunity to have an additional celebration with us after the holidays by enjoying a complimentary slice of cheesecake," said David Overton, founder of The Cheesecake Factory.

With more than 200 made-from-scratch menu items prepared fresh to order in each restaurant, a gift card from The Cheesecake Factory is a tasteful gift for anyone on your holiday shopping list. And to make its gift cards even more special this holiday, beginning Nov. 25 The Cheesecake Factory will package all gift cards purchased in its restaurants in an attractive gift card holder designed to look like its signature cheesecake box. Gift recipients will also love The Cheesecake Factory's Peppermint Bark Cheesecake that makes its seasonal debut on Nov. 25. This wintertime favorite will be offered in all of its restaurant locations and online at www.TheCheesecakeFactory.com.

The Peppermint Bark Cheesecake is festive and delicious, featuring White Chocolate Cheesecake swirled with chunks of Chocolate Peppermint Bark, topped with White Chocolate Mousse and sprinkled with Chopped Peppermint. It makes a wonderful dessert for any holiday gathering and a great hostess gift, too.

And in the spirit of the holidays, The Cheesecake Factory also recently announced its "Where Wishes Become Delicious" contest on Facebook(R) whereby they are granting four fun and over-the-top Cheesecake Factory-themed wishes. To enter the contest, fans can submit their wishes on The Cheesecake Factory's official page on Facebook at www.facebook.com/thecheesecakefactory. Wishes earning at least 25 votes will be eligible to win. One wish will be granted every 'Wish Wednesday' throughout the contest. Winners will be announced every Wednesday on The Cheesecake Factory's page on Facebook starting Nov. 30 with the fourth and final winner being identified on Dec. 21.

Conditions apply. For rules, visit www.facebook.com/thecheesecakefactory. Void where prohibited by law and in New Mexico.

For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
Like us on Facebook at www.facebook.com/TheCheesecakeFactory
Follow us on Twitter at www.twitter.com/cheesecake

About The Cheesecake Factory

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 169 full-service, casual dining restaurants throughout the U.S., including 155 restaurants under The Cheesecake Factory(R) mark; 13 restaurants under the Grand Lux Cafe(R) mark; and one restaurant under the RockSugar Pan Asian Kitchen(R) mark. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products. For more information, please visit www.TheCheesecakeFactory.com.

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SOURCE: The Cheesecake Factory

Murphy O'Brien Public Relations
Chris Ward / Jenny Burke / Lydia Lee / Destiny Gensemer
310-453-2539
cheesecake@murphyobrien.com