Twenty-five Cents of Every Slice ofHershey's Chocolate Bar
Cheesecake will benefit Feeding America
CALABASAS HILLS, Calif., Aug 31, 2011 (BUSINESS WIRE) --
September marks Hunger Action Month and The
Cheesecake Factory today announces its continued support of Feeding
America, the nation's leading domestic hunger relief charity. For
every slice of its new Hershey(R)'s Chocolate Bar Cheesecake
sold from September 1, 2011 through the end of August 2012, The
Cheesecake Factory will donate $0.25 in support of the organization's
initiatives to raise money and supplies for its network of local food
banks.
To kick off Feeding America's Hunger
Action Month, The Cheesecake Factory prepared and served lunch this
afternoon to more than 300 low-income individuals and families at the
Maywood Activities Center in East Los Angeles. Actor Wilmer Valderrama
of NBC's "Awake," actress Ali Landry of "Hollywood Moms' Club,"
television and movie star Eliza Dushku, and Grammy Award-winning
recording artist Monica all showed their support by helping The
Cheesecake Factory serve lunch in support of Feeding America and the Los
Angeles Regional Food Bank.
"The Cheesecake Factory has been an enthusiastic partner for Feeding
America," said Vicki Escarra, President and CEO of Feeding America.
"Year after year, we value their enduring financial support and inspired
initiatives that help support our local food banks and reduce hunger in
America."
The Cheesecake Factory pledges to support Feeding America by donating
the equivalent of at least 4 million meals through proceeds from each
slice of Hershey(R)'s Chocolate Bar Cheesecake sold over the
next year. The Cheesecake Factory has donated more than $2.1 million to
Feeding America over the past three years which equates to approximately
14.7 million meals.
"We are honored to continue our support of Feeding America," said David
Overton, Founder of The Cheesecake Factory. "We understand that hunger
continues to be a serious issue for many Americans, and we are happy to
provide financial support to Feeding America through the sales of our
new Hershey(R)'s Chocolate Bar Cheesecake."
The Hershey(R)'s Chocolate Bar Cheesecake debuted at The
Cheesecake Factory's restaurants nationwide on July 30, and features
layers of chocolate cheesecake, moist chocolate cake and ganache, topped
with a creamy chocolate frosting and chocolate chips.
Video footage and photos of the event will be available at 5:00 p.m. PDT
via GettyImages and WireImage at http://www.epklink.com/thecheesecakefactoryfeedingamerica.
For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
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us on Facebook at www.facebook.com/TheCheesecakeFactory
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The Hershey(R)'s Trademark is used under license.
About The Cheesecake Factory
The Cheesecake Factory Incorporated created the upscale casual dining
segment in 1978 with the introduction of its namesake concept. The
Company operates 167 full-service, casual dining restaurants throughout
the U.S., including 153 restaurants under The Cheesecake Factory(R) mark;
13 restaurants under the Grand Lux Cafe(R) mark; and one restaurant under
the RockSugar Pan Asian Kitchen(R) mark. The Company also operates two
bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC
that produce over 70 varieties of quality cheesecakes and other baked
products. For more information, please visit www.TheCheesecakeFactory.com.
About Feeding America
Feeding America provides low-income individuals and families with the
fuel to survive and even thrive. As the nation's leading domestic
hunger-relief charity, our network members supply food to more than 37
million Americans each year, including 14 million children and 3 million
seniors. Serving the entire United States, more than 200 member food
banks support 61,000 agencies that address hunger in all of its forms.
For more information on how you can fight hunger in your community and
across the country, visit http://www.feedingamerica.org.
Find us on Facebook at facebook.com/FeedingAmerica
or follow our news on Twitter at twitter.com/FeedingAmerica.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6845573&lang=en
SOURCE: The Cheesecake Factory
Murphy O'Brien Public Relations
Chris Ward / Christie Stewart / Jenny Burke
310-453-2539
Cheesecake@murphyobrien.com
or
Feeding America
Melissa Baer, 212-691-2800
baer@sunshinesachs.com