Investor Relations

National Cheesecake Day Commemorated with 'Any Slice at Half Price' at The Cheesecake Factory

July 29, 2011
New Hershey's Chocolate Bar Cheesecake Available Beginning July 30

Jul 29, 2011 (BUSINESS WIRE) -- The Cheesecake Factory:

What

In a culminating celebration of National Cheesecake History Month and National Cheesecake Day on July 30, The Cheesecake Factory is offering "Any Slice at Half Price" for dine-in guests. In addition to the more than 30 flavors already available, The Cheesecake Factory will also debut the new Hershey(R)'s Chocolate Bar Cheesecake, with layers of chocolate cheesecake, moist chocolate cake, and ganache, topped with a creamy chocolate frosting and chocolate chips. The Hershey(R)'s Chocolate Bar Cheesecake will be available in of all its restaurant locations nationwide beginning July 30.

For more information, visit http://www.TheCheesecakeFactory.com.

When

Saturday July 30, 2011

All day during regular business hours (for specific location information, visit http://www.thecheesecakefactory.com/locations)

Where 151 restaurants throughout the U.S. (dine in only)
Visuals * Lines of guests waiting to enjoy any slice at half price.

* The Cheesecake Factory managers available to discuss cheesecake flavors and how many guests they expect to serve on National Cheesecake Day.

* Whole cakes and slices of the new Hershey(R)'s Chocolate Bar Cheesecake.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6811698&lang=en

SOURCE: The Cheesecake Factory

Murphy O'Brien Public Relations
Chris Ward / Christie Stewart / Jenny Burke
310-453-2539
cheesecake@murphyobrien.com