America's Favorite Celebrity Couples Chosen in a Cheesecake Factory survey conducted by Harris Interactive
The Cheesecake Factory "Perfect Pairs" Giveaway Offers the Chance to Win Pairs of Prizes
CALABASAS HILLS, Calif., Feb 10, 2011 (BUSINESS WIRE) -- The Cheesecake Factory announced America's choice for the perfect celebrity pair just in time for Valentine's Day. In fact, the winner of the "Favorite Celebrity Couples Poll" was a tie between two pairs of "Perfect Pairs"--Tim McGraw and Faith Hill, and Will Smith and Jada Pinkett Smith. Each couple received 18 percent of the vote.
Two more pairs of "Perfect Pairs" tied for second place--Brad Pitt and Angelina Jolie, and Michael Douglas and Catherine Zeta Jones--with each couple receiving five percent of the vote. Tied for third place was yet another pair of "Perfect Pairs"--Keith Urban and Nicole Kidman, and Jay-Z and Beyonce--with three percent of the vote per couple. The winning pairs were chosen by a random sampling of 1,005 Americans aged 18 and over. The telephone survey, conducted by Harris Interactive on behalf of The Cheesecake Factory, was conducted within the United States between February 2 and 6, 2011.
With the perfect pairing of chocolate and peanut butter featured in its popular Reese's(R) Peanut Butter Chocolate Cake Cheesecake, The Cheesecake Factory is elevating the notion of the "perfect pair" one step further. And, just in time for Valentine's Day and throughout the Season of Love, The Cheesecake Factory will further build upon the "perfect pair" by allowing those who visit The Cheesecake Factory's Facebook page at www.Facebook.com/TheCheesecakeFactory the opportunity to literally rewrite the legendary love stories of a few of history and literature's most passionate pairs. Now through February 28, those who share a story will be automatically entered to win one of over 100 prizes, including a pair of Reese's(R) Peanut Butter Chocolate Cake Cheesecake slices, a pair of $100 eGift Cards and even a pair of tickets to "paradise"...Hawaii.
Conditions apply. For sweepstakes rules, visit www.facebook.com/TheCheesecakeFactory. Void where prohibited by law and in New Mexico and Alaska.
For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com.
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Methodology
This telephone survey was conducted by Harris Interactive National Quorum within the United States between February 2-6, 2011 among a nationwide cross-section of 1,005 adults (aged 18 and over). Participants were given the option of choosing from eight popular celebrity couples or providing their own recommendation as the ninth option. For a full methodology, please contact Murphy O'Brien Public Relations at 310-453-2539.
About The Cheesecake Factory
The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 164 full-service, casual dining restaurants throughout the U.S., including 150 restaurants under The Cheesecake Factory(R) mark; 13 restaurants under the Grand Lux Cafe(R) mark; and one restaurant under the RockSugar Pan Asian Kitchen(R) mark. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products. For more information, please visit www.TheCheesecakeFactory.com.
About Harris Interactive
Harris Interactive is one of the world's leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us - and our clients - stay ahead of what's next. For more information, please visit www.harrisinteractive.com.
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SOURCE: The Cheesecake Factory Incorporated
Murphy O'Brien Public Relations
Wendi Shapiro / Sharon Boorstin / Christie Stewart
310-453-2539
wshapiro@murphyobrien.com
sboorstin@murphyobrien.com
cstewart@murphyobrien.com