Today Winner Lee DeWyze and the Other American Idol Finalists
Enjoyed the New Reese's Peanut Butter Chocolate Cake Cheesecake
CALABASAS HILLS, Calif., & VIRGINIA BEACH, Va., Jul 29, 2010 (BUSINESS WIRE) --
National Cheesecake Day is Friday, July 30, and to kick off the
excitement for this special holiday, The
Cheesecake Factory and Season 9 American
Idol Finalists joined together to unveil the restaurant's newest
cheesecake, the Reese's(R) Peanut Butter Chocolate Cake
Cheesecake. This new cheesecake will support Feeding
America, the nation's largest hunger relief organization, and
tomorrow, July 30, dine-in guests can enjoy a slice of the more than 30
legendary cheesecakes for half price.
"We're so pleased to have The Cheesecake Factory as a partner of the
American Idol Live Tour, and thrilled that they invited the Idols to
help kick off their National Cheesecake Day celebration, including being
the first to taste their new cheesecake," said Janet Scardino, President
of commercial, 19 Entertainment. "In addition to serving great
cheesecake, The Cheesecake Factory believes in giving back to their
communities. The Idols and I are so passionate about the work that
Feeding America does to help feed hungry Americans, and we're thrilled
that this new cheesecake will benefit them."
Today, American Idol winner Lee
DeWyze and his fellow Season 9 Finalists had the honor of being the
first to enjoy the new cheesecake, a day before National Cheesecake Day.
The American Idols visited The Cheesecake Factory in Virginia Beach, Va.
prior to this evening's American Idol Live Tour performance at the
Virginia Beach Amphitheatre. They dug into the new cheesecake, which has
chunks of Reese's Peanut Butter Cups baked in Original Cheesecake with
layers of delicious Fudge Cake and Caramel.
"We are thrilled that the American Idols were the first to taste our
exciting new cheesecake," said David Overton, Founder of The Cheesecake
Factory. "And tomorrow we invite all of our guests to celebrate National
Cheesecake Day by trying the new Reese's Peanut Butter Chocolate Cake
Cheesecake."
With the introduction of the Reese's Peanut Butter Chocolate Cake
Cheesecake, The Cheesecake Factory is continuing its partnership with
Feeding America. The Cheesecake Factory will donate the equivalent of
3.5 million meals through proceeds from each slice sold. Feeding America
is the nation's largest hunger-relief organization, which helps to feed
more than 37 million hungry Americans each year. The Cheesecake Factory
has donated more than $1.2 million to Feeding America over the past two
years, and will continue to support this important cause with several
activities planned during Hunger Action Month through September.
For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
Like us on Facebook at www.facebook.com/TheCheesecakeFactory
Follow us on Twitter at www.twitter.com/cheesecake
The REESE'S Trademark and trade dress are used under license.
About The Cheesecake Factory
The Cheesecake Factory Incorporated created the upscale casual dining
segment in 1978 with the introduction of its namesake concept. The
Company operates 162 full-service, casual dining restaurants throughout
the U.S., including 148 restaurants under The Cheesecake Factory(R) mark;
13 restaurants under the Grand Lux Cafe(R) mark; and one restaurant under
the RockSugar Pan Asian Kitchen(R) mark. The Company also operates two
bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC
that produce over 70 varieties of quality cheesecakes and other baked
products. For more information, please visit www.thecheesecakefactory.com.
About Feeding America
Feeding America provides low-income individuals and families with the
fuel to survive and even thrive. As the nation's leading domestic
hunger-relief charity, our network members supply food to more than 37
million Americans each year, including 14 million children and 3 million
seniors. Serving the entire United States, more than 200 member food
banks support 63,000 agencies that address hunger in all of its forms.
For more information on how you can fight hunger in your community and
across the country, visit www.feedingamerica.org.
Find us on Facebook at facebook.com/FeedingAmerica or
follow our news on Twitter at twitter.com/FeedingAmerica
About American Idol Live Tour
America's #1 show will make 44 stops this summer at a mix of top arenas
and amphitheaters across North America giving fans a chance once again
to catch their favorite "Idols" performing live in a town near them. The
Live Nation promoted and 19 Entertainment produced tour runs through
August 31st. To purchase tickets and for complete tour information, fans
can visit www.AmericanIdol.comandwww.LiveNation.com.
Event times and dates are subject to change.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6379513&lang=en
SOURCE: The Cheesecake Factory Incorporated
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