CALABASAS HILLS, Calif., Apr 21, 2010 (BUSINESS WIRE) --The Cheesecake Factory Incorporated (NASDAQ:CAKE)today announced
that it will present at the Barclays Capital 2010 Retail and Restaurants
Conference in New York City on April 28, 2010 at 9:30 a.m. Eastern Time.
David Overton, Chairman and CEO, and Jill Peters, Vice President of
Investor Relations, will present on behalf of the Company.
The presentation will be webcast on the Company's website at www.thecheesecakefactory.com
and can be accessed by clicking on the "Investors" link from the home
page and the conference webcast link at the top of the page. An archive
of the webcast will be available following the live presentation.
About The Cheesecake Factory Incorporated
The Cheesecake Factory Incorporated created the upscale casual dining
segment in 1978 with the introduction of its namesake concept. The
Company operates 162 full-service, casual dining restaurants throughout
the U.S., including 148 restaurants under The Cheesecake Factory(R) mark;
13 restaurants under the Grand Lux Cafe(R) mark; and one restaurant under
the RockSugar Pan Asian Kitchen(R) mark. The Company also operates two
bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC
that produce over 70 varieties of quality cheesecakes and other baked
products. For more information, please visit www.thecheesecakefactory.com.

SOURCE: The Cheesecake Factory Incorporated
The Cheesecake Factory Incorporated
Jill Peters, 818-871-8342
jpeters@thecheesecakefactory.com