Special Share Your Voice Website Offers Thank You Message from American Idol Finalists in Exchange for Hunger Action Month Pledges
Concertgoers and Online Guests can Idol-oke for Chance to Meet American Idol Season 9 Winner Lee DeWyze at The Cheesecake Factory in Hollywood
CALABASAS HILLS, Calif., Aug 11, 2010 (BUSINESS WIRE) --
This summer, America's favorite restaurant, The Cheesecake Factory, has kicked-off an integrated "Share Your Voice" campaign featuring the American Idol Season 9 Finalists to benefit Feeding America, the nation's largest domestic hunger relief charity.
The Cheesecake Factory is pleased to continue its partnership with Feeding America by inviting guests to make a pledge to take action in support of Hunger Action Month through September. The Cheesecake Factory has created a special "Share Your Voice" website, http://www.thecheesecakefactory.com/share, which provides a conduit for guests to make a pledge to take action in one of five ways such as donating food, volunteering, writing to elected officials, advocating to friends, and donating money to Feeding America. In exchange for pledging through this website, guests will receive a special video thank you featuring the ten American Idol Season 9 Finalists. Additionally, for a donation of $5 or more, guests will receive an e-Slice redeemable for a complimentary slice of cheesecake* at The Cheesecake Factory.
As part of the American Idol Live Tour, The Cheesecake Factory has created a pop-up Idol-oke stage, where concertgoers can sing for the chance to meet Season 9 winner Lee DeWyze at The Cheesecake Factory in Hollywood. Hopeful singers will take to the stage to sing the uplifting classic "Lean on Me." Each performance is videotaped and uploaded to the "Share Your Voice" website at http://www.thecheesecakefactory.com/share. And, for American Idol fans who are unable to attend a concert, a performance of "Lean on Me" can be submitted online from now until September 30. The Grand Prize winner will be announced on October 18.
"We are delighted to provide a platform for America to collectively share their voices at American Idol concerts and on our website," said David Overton, Founder of The Cheesecake Factory. "As a proud supporter of Feeding America, we are happy to reward donors with a slice of cheesecake as a thank you for their financial contribution to this very worthwhile cause."
The Cheesecake Factory also supports Feeding America by donating the equivalent of 3.5 million meals through proceeds from each slice of its recently debuted Reese's(R) Peanut Butter Chocolate Cake Cheesecake. The Cheesecake Factory has donated more than $1.2 million to Feeding America over the past two years which equates to approximately 8.4 million meals.
For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
Like us on Facebook at www.facebook.com/TheCheesecakeFactory
Follow us on Twitter at www.twitter.com/cheesecake
*Donors will receive the e-Slice approximately 48 hours after making online donation. e-Slice may be redeemed for one complimentary slice of cheesecake on a future visit. Dine-in only. One e-Slice per person. Expires 10/31/10. Offer not valid in New Mexico.
The REESE'S Trademark and trade dress are used under license.
About The Cheesecake Factory
The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 162 full-service, casual dining restaurants throughout the U.S., including 148 restaurants under The Cheesecake Factory(R) mark; 13 restaurants under the Grand Lux Cafe(R) mark; and one restaurant under the RockSugar Pan Asian Kitchen(R) mark. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products. For more information, please visit www.thecheesecakefactory.com.
About Feeding America
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 63,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.
About American Idol Live Tour
America's #1 show will make 44 stops this summer at a mix of top arenas and amphitheaters across North America giving fans a chance once again to catch their favorite "Idols" performing live in a town near them. The Live Nation promoted and 19 Entertainment produced tour runs through August 31st. To purchase tickets and for complete tour information, fans can visit www.AmericanIdol.comandwww.LiveNation.com. Event times and dates are subject to change.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6393333&lang=en
SOURCE: The Cheesecake Factory
Murphy O'Brien Public Relations
Wendi Shapiro / Christie Stewart / Christina Campoy
310-453-2539
wshapiro@murphyobrien.com
cstewart@murphyobrien.com
ccampoy@murphyobrien.com