Six New Glamburgers Are on the Menu, and Yours Could Be Next!
CALABASAS HILLS, Calif., Apr 21, 2010 (BUSINESS WIRE) --Spring is here, and summer is around the corner! It's time to dust off
your backyard grill, and soak in the season's endless celebrations.
America's favorite upscale casual restaurant, The
Cheesecake Factory, invites guests to celebrate the season by
enjoying new menu selections including unique Glamburgers, as well as
the opportunity to create the next Glamburger to be featured on its menu
in "The Great Glamburger Challenge." The Cheesecake Factory is offering
guests more reasons to celebrate with two special gifts redeemable for a
complimentary dessert to be enjoyed on a future visit.
A longtime favorite on restaurant menus across the U.S., America's
appetite for hamburgers has grown as recipes and flavor profiles have
evolved. As a leader in the casual dining segment, The Cheesecake
Factory continues its spirit of innovation by renaming its burger menu
and introducing six new Glamburgers,
each inspired by a different region of the United States. Among them are
the Memphis Burger, topped with slow roasted B.B.Q. pork, melted
cheddar and cole slaw, which represents the smoky flavors of the South,
and the Sonoma Burger with herbed goat cheese, oven-roasted
tomatoes, arugula, and red onion, embodies the character of the
California Wine Country.
The Cheesecake Factory is providing the rare opportunity for America to
help create the next signature Glamburger to be featured on its menu as
part of "The Great Glamburger Challenge." Now through May 31, 2010, an
interactive website at www.thecheesecakefactory.com/glamorous
will allow burger enthusiasts to create and submit a customized virtual
hamburger piled high with their favorite combination of toppings,
cheeses and sauces.
"You can get a hamburger almost anywhere, but you can only get a
Glamburger at The Cheesecake Factory," says Founder David Overton. "We
wanted to transcend the burger category, and the word 'hamburger' just
didn't seem to do them justice. With such 'glamorous' toppings there
really wasn't a better name to describe them than Glamburgers. And now,
we're inviting our guests to help us create another distinctive addition
to our exciting Glamburger menu."
Five lucky finalists will be chosen on June 15 by The Cheesecake
Factory's culinary team, and posted on The Cheesecake Factory's website
for the public to vote on from June 15 - 30. The winner will be
announced this summer.
The grand prize winner will have their Glamburger creation added to The
Cheesecake Factory menu for one year and will be awarded their choice of
one of six Glamorous Getaway vacations inspired by the new Glamburger
menu. From a journey to the birthplace of Rock 'N' Roll in Memphis,
Tenn. to a more romantic getaway to Sonoma, Calif. for wine tasting and
spa experiences, the winner and a guest will enjoy a three-night
vacation with travel, accommodations and more. Other destinations
include Monterey, Calif.; Austin, Texas; Rogue River Valley, Ore.; and
Santa Fe, N.M.
Restrictions apply. See complete Rules at www.thecheesecakefactory.com/glamorous.
Also beginning today, and available through Mother's Day on May 9 (or
while supplies last), restaurant guests will receive two special gifts
redeemable on a future visit for a complimentary dessert for every $30
spent. Choose from 30 varieties of decadent cheesecake or other enticing
specialty desserts including the Lemoncello Cream Torte(TM) or the
Black-Out Cake. The guest cards can be redeemed Sunday through Thursday,
from May 12 through June 29. Restrictions apply. Guest cards will be
offered in Cheesecake Factory restaurants within the contiguous United
States. See back of guest card for details.
For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com.
Fan us on Facebook at www.facebook.com/TheCheesecakeFactory.
Follow us on Twitter at www.twitter.com/cheesecake.
About The Cheesecake Factory
The Cheesecake Factory Incorporated created the upscale casual dining
segment in 1978 with the introduction of its namesake concept. The
Company operates 162 full-service, casual dining restaurants throughout
the U.S., including 148 restaurants under The Cheesecake Factory(R) mark;
13 restaurants under the Grand Lux Cafe(R) mark; and one restaurant under
the RockSugar Pan Asian Kitchen(R) mark. The Company also operates two
bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC
that produce over 70 varieties of quality cheesecakes and other baked
products. For more information, please visit www.thecheesecakefactory.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6258210&lang=en
SOURCE: The Cheesecake Factory
Murphy O'Brien Public Relations
Wendi Shapiro / Kimi Ozawa / Christie Stewart
310-453-2539
wshapiro@murphyobrien.com / kozawa@murphyobrien.com / cstewart@murphyobrien.com