Partnership includes American Idol Live Tour, Reese's Peanut
Butter Cups and Feeding America
CALABASAS HILLS, Calif., Jul 26, 2010 (BUSINESS WIRE) --
In commemoration of National Cheesecake Day and its spirit of sharing, The
Cheesecake Factory invites guests who dine-in on July 30 to enjoy a
slice of any of its more than 30 varieties of legendary cheesecake for
half price. The restaurant will also introduce its new Reese's(R)
Peanut Butter Chocolate Cake Cheesecake, which will support Feeding
America, the nation's largest hunger relief organization.
July 30 is the first official day that the new Reese's Peanut Butter
Chocolate Cake Cheesecake will be available; however, American
Idol winner Lee DeWyze and his fellow Season 9 Finalists will have
the honor of being the first to enjoy the new cheesecake on July 29, the
day before National Cheesecake Day. The American Idols will make an
appearance at The Cheesecake Factory in Virginia Beach, Va. prior to
that evening's American Idol Live Tour performance at the Virginia Beach
Amphitheatre.
The new cheesecake features chunks of Reese's Peanut Butter Cups baked
in Original Cheesecake with layers of delicious Fudge Cake and Caramel.
"For more than 30 years we've created America's favorite cheesecakes
based on my Mother's original recipe, and we're thrilled to introduce
our newest flavor with the help of some of America's favorite musicians,
the American Idols," said David Overton, Founder of The Cheesecake
Factory. "We believe that the combination of Reese's Peanut Butter Cups,
the number one candy in America, and our Original Cheesecake, has
created an unforgettable dessert. We're so proud to have our newest
cheesecake benefit our ongoing commitment to Feeding America."
With the introduction of the Reese's Peanut Butter Chocolate Cake
Cheesecake, The Cheesecake Factory is continuing its partnership with
Feeding America. The Cheesecake Factory will donate the equivalent of
3.5 million meals through proceeds from each slice sold. Feeding America
is the nation's largest hunger-relief organization, which helps to feed
more than 37 million hungry Americans each year. The Cheesecake Factory
has donated more than $1.2 million to Feeding America over the past two
years, and will continue to support this important cause with several
activities planned during Hunger Action Month through September.
For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
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us on Facebook at www.facebook.com/TheCheesecakeFactory
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The REESE'S Trademark and trade dress are used under license
About The Cheesecake Factory
The Cheesecake Factory Incorporated created the upscale casual dining
segment in 1978 with the introduction of its namesake concept. The
Company operates 162 full-service, casual dining restaurants throughout
the U.S., including 148 restaurants under The Cheesecake Factory(R) mark;
13 restaurants under the Grand Lux Cafe(R) mark; and one restaurant under
the RockSugar Pan Asian Kitchen(R) mark. The Company also operates two
bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC
that produce over 70 varieties of quality cheesecakes and other baked
products. For more information, please visit www.thecheesecakefactory.com.
About Feeding America
Feeding America provides low-income individuals and families with the
fuel to survive and even thrive. As the nation's leading domestic
hunger-relief charity, our network members supply food to more than 37
million Americans each year, including 14 million children and 3 million
seniors. Serving the entire United States, more than 200 member food
banks support 63,000 agencies that address hunger in all of its forms.
For more information on how you can fight hunger in your community and
across the country, visit www.feedingamerica.org.
Find us on Facebook at facebook.com/FeedingAmerica or
follow our news on Twitter at twitter.com/FeedingAmerica
About American Idol Live Tour
America's #1 show will make 44 stops this summer at a mix of top arenas
and amphitheaters across North America giving fans a chance once again
to catch their favorite "Idols" performing live in a town near them. The
Live Nation promoted and 19 Entertainment produced tour runs through
August 31st. To purchase tickets and for complete tour information, fans
can visit www.AmericanIdol.comandwww.LiveNation.com.
Event times and dates are subject to change.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6371908&lang=en
SOURCE: The Cheesecake Factory
Murphy O'Brien Public Relations
Wendi Shapiro / Christie Stewart
310-453-2539
wshapiro@murphyobrien.com
cstewart@murphyobrien.com