Complimentary Slice of Cheesecake for Every $5 Donation and a Chance to Meet American Idol Season 9 Winner Lee DeWyze at The Cheesecake Factory in Hollywood
CALABASAS HILLS, Calif., Sep 20, 2010 (BUSINESS WIRE) -- In recognition of Hunger Action Month this September, The Cheesecake Factory has launched a multi-faceted "Share Your Voice" campaign to raise awareness about the problem of hunger in America by supporting Feeding America, the nation's largest hunger-relief organization.
The Cheesecake Factory is committed to raising 3.5 million meals for Feeding America this September and is encouraging guests to make a pledge to take action in one of several ways. At the special "Share Your Voice" website, http://www.thecheesecakefactory.com/share, visitors can pledge to donate food, volunteer their time, write to elected officials, advocate to friends and donate money to Feeding America. As a thank you for making a donation of $5 or more to Feeding America through this website in September, The Cheesecake Factory will provide an e-Slice redeemable for a complimentary slice of cheesecake*.
The Cheesecake Factory is also asking guests to "Share Your Voice" by singing for the chance to meet American Idol Season 9 Winner and Hunger Action Month Spokesperson Lee DeWyze at The Cheesecake Factory in Hollywood. Hopeful singers can submit a video performance of the soulful classic "Lean on Me" which can be submitted online at http://www.thecheesecakefactory.com/share until September 30. In true American Idol fashion, America will have the opportunity to vote online for the top four singers from October 8 - 17, 2010 and the Grand Prize winner will be announced on October 18, 2010.
"We consider ourselves fortunate to be in a position to help draw attention to the issue of hunger in America and are proud to be a supporter of Feeding America," said David Overton, Founder of The Cheesecake Factory. "We are so appreciative of the fact that our guests want to get involved by making a monetary donation to Feeding America, and we are delighted to provide them with a complimentary slice of cheesecake as a thank you for supporting this very worthy cause."
The Cheesecake Factory has also pledged to help feed hungry Americans throughout the rest of the year by donating proceeds from each slice of its recently debuted Reese's(R) Peanut Butter Chocolate Cake Cheesecake. The Cheesecake Factory has donated more than $1.2 million to Feeding America over the past two years which equates to approximately 8.4 million meals.
For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com.
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*Donors will receive the e-Slice approximately 2 business days after making online donation. e-Slice may be redeemed for one complimentary slice of cheesecake on a future visit. Dine-in only. One e-Slice per person. Expires 10/31/10. Offer not valid in New Mexico.
The REESE'S Trademark and trade dress are used under license.
About The Cheesecake Factory
The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 163 full-service, casual dining restaurants throughout the U.S., including 149 restaurants under The Cheesecake Factory(R) mark; 13 restaurants under the Grand Lux Cafe(R) mark; and one restaurant under the RockSugar Pan Asian Kitchen(R) mark. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products. For more information, please visit www.thecheesecakefactory.com.
About Feeding America
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 63,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica
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SOURCE: The Cheesecake Factory
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