25 Cents from Each Slice of the new Reese's Peanut Butter Chocolate Cake Cheesecake Donated to Feeding America for One Year
Jul 30, 2010 (BUSINESS WIRE) --
The Cheesecake Factory:
|
What |
|
|
Today, July 30 is National Cheesecake Day and The Cheesecake Factory is celebrating by offering guests who dine in any slice for half price. Choose from more than 30 flavors! |
|
|
|
|
The Cheesecake Factory will debut its newest flavor - Reese's(R) Peanut Butter Chocolate Cake Cheesecake - featuring chunks of Reese's Peanut Butter Cups baked in Original Cheesecake with layers of delicious Fudge Cake and Caramel. |
|
|
|
|
|
|
|
Yesterday, American Idol winner Lee DeWyze and his fellow Season 9 Finalists were the first to taste the new cheesecake in Virginia Beach, Va. |
|
|
|
|
|
|
|
For every slice of Reese's Peanut Butter Chocolate Cake Cheesecake sold over the next year, 25 cents will be donated to Feeding America, the nation's largest hunger-relief organization. The Cheesecake Factory has donated more than $1.2 million to Feeding America over the past two years. |
|
|
|
|
|
|
|
For more information, visit http://www.TheCheesecakeFactory.com. |
|
|
|
|
|
When |
|
|
Friday, July 30, 2010 |
|
|
|
All day - Find local business hours at http://www.thecheesecakefactory.com/locations |
|
|
|
|
|
Where |
|
|
148 restaurants throughout the U.S. (dine in only) |
|
|
|
|
|
Visuals |
|
|
* Lines of guests waiting to enjoy any slice for half price. |
|
|
|
|
|
|
|
* The Cheesecake Factory managers to talk about cheesecake flavors, and how many guests they expect to serve on National Cheesecake Day. |
|
|
|
|
|
|
|
* Whole cakes and slices of the new Reese's Peanut Butter Chocolate Cake Cheesecake. |
|
|
|
|
|
B-ROLL |
|
|
American Idol Season 9 Winner Lee DeWyze and other finalists get the first taste of the Reese's Peanut Butter Chocolate Cake Cheesecake B-roll is available via You Send It: |
|
|
|
http://tinyurl.com/nationalcheesecakedayIdols |
|
|
|
|
General Cheesecake Factory B-Roll is available via You Send It: |
|
|
|
http://tinyurl.com/nationalcheesecakeday |
|
|
|
|
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6379591〈=en
SOURCE: The Cheesecake Factory
Murphy O'Brien Public Relations
Wendi Shapiro / Christie Stewart / Christina Campoy
310-453-2539
wshapiro@murphyobrien.com
cstewart@murphyobrien.com
ccampoy@murphyobrien.com