New Reese's Peanut Butter Chocolate Cake Cheesecake to Benefit
Feeding America
Aug 03, 2010 (BUSINESS WIRE) --
Please replace advisory dated July 30, 2010, with the following
corrected version due to multiple revisions.
NATIONAL CHEESECAKE DAY IS TODAY (JULY 30) AND THE CHEESECAKE FACTORY
IS OFFERING ANY SLICE FOR HALF PRICE
New Reese's Peanut Butter Chocolate Cake Cheesecake to Benefit
Feeding America
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What
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Today, July 30 is National Cheesecake Day and The Cheesecake
Factory is celebrating by offering guests who dine in any
slice for half price. Choose from more than 30 flavors!
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The Cheesecake Factory will debut its newest flavor - Reese's(R)
Peanut Butter Chocolate Cake Cheesecake - featuring chunks of
Reese's Peanut Butter Cups baked in Original Cheesecake with
layers of delicious Fudge Cake and Caramel.
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Yesterday, American Idol winner Lee DeWyze and his fellow Season 9
Finalists were the first to taste the new cheesecake in Virginia
Beach, Va.
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With the introduction of the Reese's Peanut Butter Chocolate Cake
Cheesecake, The Cheesecake Factory is continuing its partnership
with Feeding America. The Cheesecake Factory will donate the
equivalent of 3.5 million meals through proceeds from each slice
sold. Feeding America is the nation's largest hunger-relief
organization, which helps to feed more than 37 million hungry
Americans each year. The Cheesecake Factory has donated more than
$1.2 million to Feeding America over the past two years.
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For more information, visit www.TheCheesecakeFactory.com.
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When
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Friday, July 30, 2010
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All day - Find local business hours at www.thecheesecakefactory.com/locations
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Where
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148 restaurants throughout the U.S. (dine in only)
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Visuals
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* Lines of guests waiting to enjoy any slice for half price.
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* The Cheesecake Factory managers to talk about cheesecake flavors,
and how many guests they expect to serve on National Cheesecake Day.
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* Whole cakes and slices of the new Reese's Peanut Butter Chocolate
Cake Cheesecake.
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B-ROLL
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American Idol Season 9 Winner Lee DeWyze and other finalists get
the first taste of the Reese's Peanut Butter Chocolate Cake
Cheesecake B-roll is available via You Send It:
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http://tinyurl.com/nationalcheesecakedayIdols
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General Cheesecake Factory B-Roll is available via You Send It:
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http://tinyurl.com/nationalcheesecakeday
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Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6379591&lang=en
SOURCE: The Cheesecake Factory
Murphy O'Brien Public Relations
Wendi Shapiro / Christie Stewart / Christina Campoy
310-453-2539
wshapiro@murphyobrien.com
cstewart@murphyobrien.com
ccampoy@murphyobrien.com