Only 10 more days to submit cheesecake contest entries online
CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Feb. 19, 2009--
Ten days remain for guests to submit new cheesecake flavors as a part of
The Cheesecake Factory’s “What’s Your Flavor?” Cheesecake Contest.
America’s favorite upscale casual restaurant invites guests to celebrate
their passion for cheesecake by creating and naming the next great
cheesecake flavor for its menu. Flavor creations must be received online
by 11:59 p.m. PST on February 28, 2009.
Participants are invited to submit a new cheesecake flavor combination
at www.thecheesecakefactory.com/love
by using an interactive virtual cheesecake creator. Cheesecake
enthusiasts can submit their fantasy flavor on the website and watch it
being “baked” online, layer by layer, starting with the crust and
finishing with the topping of choice. Submissions can be accompanied by
a video, song, poem or photo that creatively expresses the entrants’
passion for their creation. Judging will be based on the creative flavor
combination, as well as the originality of the multimedia submission.
Entries have been pouring in, including “Kim’s Marvelous Mojito
Cheesecake” featuring a refreshing lime cheesecake with a touch of mint
and a sweet rum drizzle. “Liza’s Gorillas in the Mist Cheesecake”
features a wild mix of bananas, Oreos® and white chocolate enveloped in
a thick canopy of rich milk chocolate all camouflaged behind the ‘mist’
of white chocolate curls. Five finalists will be chosen on March 15 by
Founder David Overton and Vice President of Bakery Research and
Development Chris Radovan, and posted on The Cheesecake Factory’s
website for the public to vote on from March 16 – 31. The winner will be
announced on April 1.
The grand prize winner will be awarded a trip for two to the “original”
Cheesecake Factory in Beverly Hills, Calif., with a chance to sample his
or her winning creation. The Cheesecake Factory plans to feature the new
cheesecake flavor on its menu for one year, and to “Share the Love” with
those in need, the company plans to donate $0.25 from the sale of every
slice of the new “What’s Your Flavor?” winning cheesecake to Feeding
America -- the nation’s food bank network -- which feeds more than 25
million hungry Americans each year.
About The Cheesecake Factory
Incorporated
The Cheesecake Factory Incorporated (NASDAQ:CAKE) created the upscale
casual dining segment in 1978 with the introduction of its namesake
concept and continues to define it today. The company operates 145
restaurants throughout the U.S. under The Cheesecake Factory(R) name
with an extensive menu of more than 200 items. Grand Lux Cafe(R), the
company's second concept, has 13 units in operation across the U.S.
offering a broad menu of more than 150 items. The company also operates
one unit of its newest concept, Rock Sugar Pan Asian Kitchen(TM), and
two bakery production facilities in Calabasas Hills, CA and Rocky Mount,
NC that produce over 70 varieties of quality cheesecakes and other baked
products. Additionally, the company licenses two bakery cafe outlets to
another foodservice operator under The Cheesecake Factory Bakery Cafe(R)
mark. For more information, please visit www.TheCheesecakeFactory.com.
About Feeding America
Feeding America provides low-income individuals and families with the
fuel to survive and even thrive. As the nation’s largest domestic
hunger-relief charity, our network members supply food to more than 25
million Americans each year, including 9 million children and 3 million
seniors. Serving the entire United States, more than 200 member food
banks operate 63,000 agencies that address hunger in all of its forms.
For more information on how you can fight hunger in your community and
across the country, visit www.feedingamerica.org.
Source: The Cheesecake Factory Incorporated
Murphy O’Brien Public Relations
Wendi Shapiro / Christie Stewart /
Kaley Nix
310-453-2539
wshapiro@murphyobrien.com
cstewart@murphyobrien.com
knix@murphyobrien.com