Fans Get Chance to Share Their Love of Cheesecake Online and in Restaurants
CALABASAS HILLS, Calif.--(BUSINESS WIRE)--
Web address in second graph, first sentence of release dated January 28,
2009, should read: www.thecheesecakefactory.com/love
(sted: www.thecheesecakefactory/love).
The corrected release reads:
THE CHEESECAKE FACTORY SWEETENS THE SEASON OF LOVE WITH A CHEESECAKE
CONTEST, A PERSONALITY PROFILE AND COMPLIMENTARY CHEESECAKE
Fans Get Chance to Share Their Love of Cheesecake Online and in
Restaurants
In commemoration of The Cheesecake Factory’s 30th Anniversary
and the season of love, America’s favorite upscale casual
restaurant invites guests to “Share The Love” by celebrating their
passion for cheesecake in three unique ways: create and name the next
great cheesecake flavor for the menu, send a personalized “e-slice” of
cheesecake to friends and family, and receive a complimentary slice of
cheesecake.
First, participants are invited to submit a new cheesecake flavor
combination online at www.thecheesecakefactory.com/love
from January 28 to February 28, 2009 as a part of the “What’s Your
Flavor?” Cheesecake Contest. An interactive virtual cheesecake creator
will allow enthusiasts to submit their fantasy cheesecake flavor on the
website and watch it being “baked” online, layer by layer, starting with
the crust and finishing with the topping of choice. Submissions can be
accompanied by a video, song, poem or photo that creatively expresses
the entrants’ passion for their cheesecake creation. Judging will be
based on the creative flavor combination, as well as the originality of
the multimedia submission.
“Over the past 30 years we have become famous for creating a wide
variety of innovative and memorable cheesecake flavors,” says Founder,
David Overton. “Now for the first time our ‘What’s Your Flavor?’
Cheesecake Contest provides an exclusive opportunity for fans to create
our next great cheesecake flavor and have it named in their honor,
making them a part of The Cheesecake Factory’s celebrated legacy.”
Five lucky finalists will be chosen on March 15, 2009 by Overton and
Vice President of Bakery Research and Development, Chris Radovan. The
five finalists’ creative entries will be posted on The Cheesecake
Factory’s website for the public to vote on from March 16 – 31, 2009,
and the winner will be announced on April 1, 2009.
The grand prize winner will be awarded a trip for two to the “original”
Cheesecake Factory in Beverly Hills, Calif., with a chance to sample his
or her winning cheesecake creation. The Cheesecake Factory plans to
feature the new cheesecake flavor on its menu, and to “Share the Love”
with those in need, the company plans to donate $0.25 from the sale of
every slice of the new “What’s Your Flavor?” winning cheesecake to
Feeding America -- the nation’s food bank network -- which feeds more
than 25 million hungry Americans each year.
Additionally, cheesecake enthusiasts now have the chance to find out
which of The Cheesecake Factory’s 30 flavors of cheesecake is their
“perfect match.” A five question online “Flavor Match” survey will
reveal the cheesecake flavor that best fits their personality. By
logging on to www.thecheesecakefactory.com/love
and filling out the questionnaire, the cheesecake flavor match will be
revealed and can be sent as an “e-slice” to loved ones.
Finally, beginning January 29 through February 14 or while supplies
last, restaurant guests will receive a special Valentine’s Gift -- a
guest card good for a complimentary slice of cheesecake for every $30
they spend on their next visit beginning February 18. Not only will
diners enjoy a complimentary slice for themselves, they will also
receive a second guest card to share with a friend, helping them “Share
The Love” during this Valentine’s season. The guest cards can be
redeemed Sundays through Thursdays, from February 18 through March 31,
2009. Restrictions apply. See back of guest card for details.
About The Cheesecake Factory
Incorporated
The Cheesecake Factory Incorporated (NASDAQ:CAKE) created the upscale
casual dining segment in 1978 with the introduction of its namesake
concept and continues to define it today. The company operates 145
restaurants throughout the U.S. under The Cheesecake Factory(R) name
with an extensive menu of more than 200 items. Grand Lux Cafe(R), the
company's second concept, has 13 units in operation across the U.S.
offering a broad menu of more than 150 items. The company also operates
one unit of its newest concept, Rock Sugar Pan Asian Kitchen(TM), and
two bakery production facilities in Calabasas Hills, CA and Rocky Mount,
NC that produce over 60 varieties of quality cheesecakes and other baked
products. Additionally, the company licenses two bakery cafe outlets to
another foodservice operator under The Cheesecake Factory Bakery Cafe(R)
mark. For more information, please visit www.TheCheesecakeFactory.com.
About Feeding America
Feeding America provides low-income individuals and families with the
fuel to survive and even thrive. As the nation’s largest domestic
hunger-relief charity, our network members supply food to more than 25
million Americans each year, including 9 million children and 3 million
seniors. Serving the entire United States, more than 200 member food
banks operate 63,000 agencies that address hunger in all of its forms.
For more information on how you can fight hunger in your community and
across the country, visit www.feedingamerica.org.
Source: The Cheesecake Factory
Murphy O’Brien Public Relations
310-453-2539
Wendi Shapiro
wshapiro@murphyobrien.com
Christie
Stewart
cstewart@murphyobrien.com
Kaley
Nix
knix@murphyobrien.com