Thousands of Cheesecake Factory Staff Members Prepare and Serve
Thanksgiving Dinner at Salvation Army Locations Across the U.S.
CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Nov. 23, 2009--
During this difficult economic time and with unemployment at an all-time
high, The
Cheesecake Factory® recognizes that many Americans lack the means to
enjoy well balanced meals in their home, let alone enjoy the privilege
of dining out. To help those in need while sharing its spirit of
hospitality and service to the community, The Cheesecake Factory will
prepare and serve its eighth-annual holiday feast for Salvation Army
guests on Thanksgiving Day.
The Cheesecake Factory’s Thanksgiving Day Feast will take place in 13
cities across the country including Atlanta; Boston; Chicago; Dallas;
Ft. Lauderdale; Houston; Long Island; Los Angeles; Miami; Phoenix;
Orange County, CA; San Francisco; and Washington, D.C. In total, more
than 3,000 staff member volunteers from The
Cheesecake Factory and Grand Lux Cafe® will prepare and serve meals
to more than 6,000 needy individuals and families. The festive holiday
meals include freshly roasted turkey with all of the trimmings including
mashed potatoes, stuffing, candied yams, green beans and salad, plus The
Cheesecake Factory’s famous Pumpkin Cheesecake.
In addition to the annual Salvation Army Thanksgiving Day Feast, The
Cheesecake Factory is committed to supporting the communities in which
it serves. Its ongoing partnership with Feeding
America, the nation’s leading domestic hunger-relief charity, helps
to provide necessary support to more than 25 million hungry Americans.
Last year, The Cheesecake Factory raised more than $400,000 for Feeding
America, and the organization will continue to receive a portion of the
proceeds from the sale of each slice of Stefanie’s Ultimate Red Velvet
Cake Cheesecake™ through July 2010. Stefanie’s Ultimate Red Velvet Cake
Cheesecake is currently the restaurant’s number one selling dessert,
which indicates that the company is on pace to far exceed last year’s
donation.
Additionally, as part of The Cheesecake Factory’s partnership with
Feeding America, local guests and staff members donated 321,992 cans of
soup to local food banks as part of a month long coast-to-coast “Drive
Out Hunger” Tour™ this September.
Lastly, The Cheesecake Factory participates in the “Harvest Program,” a
nationwide food donation program where excess or unused food from its
restaurants is regularly donated to qualified local and regional
agencies, from food pantries to soup kitchens and homeless shelters.
These donation efforts are taking place year-round, to fill the need of
many local non-profit agencies.
For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
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About The Cheesecake Factory
The Cheesecake Factory Incorporated (NASDAQ:CAKE) created the upscale
casual dining segment in 1978 with the introduction of its namesake
concept and continues to define it today. The company operates 146
restaurants throughout the U.S. under The Cheesecake Factory(R) name
with an extensive menu of more than 200 items. Grand Lux Cafe(R), the
company’s second concept, has 13 units in operation across the U.S.
offering a broad menu of more than 150 items. The company also operates
one unit of its newest concept, RockSugar Pan Asian Kitchen(R), and two
bakery production facilities in Calabasas Hills, CA, and Rocky Mount,
NC, that produce over 60 varieties of quality cheesecakes and other
baked products. For more information, please visit www.TheCheesecakeFactory.com.
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Source: The Cheesecake Factory Incorporated
Murphy O’Brien Public Relations
310-453-2539
Wendi Shapiro, wshapiro@murphyobrien.com
Sarah
Siler, ssiler@murphyobrien.com
Christie
Stewart, cstewart@murphyobrien.com