Investor Relations

Any Slice is Half Price at The Cheesecake Factory for National Cheesecake Day on July 30

July 29, 2009
25 Cents from Each Slice of Stefanie's Ultimate Red Velvet Cake Cheesecake Donated to Feeding America Food Bank for One Year

The Cheesecake Factory:

What

   

Thursday, July 30 is National Cheesecake Day and The Cheesecake Factory is celebrating by offering guests who dine in any slice for half price. Choose from more than 30 flavors!

 
The Cheesecake Factory will debut its newest flavor – Stefanie’s Ultimate Red Velvet Cake Cheesecake™ – featuring moist layers of Red Velvet Cake and Original cheesecake covered with special Cheesecake Factory cream cheese frosting. This new cheesecake was created by Redondo Beach, Calif., resident Stefanie Gaxiola, whose recipe was chosen from nearly 10,000 submissions in The Cheesecake Factory’s “What’s Your Flavor?” contest.
 
For every slice of Stefanie’s Ultimate Red Velvet Cake Cheesecake sold over the next year, 25 cents will be donated to Feeding America, the nation’s largest hunger-relief charity.
 

For more information, visit www.TheCheesecakeFactory.com.

 

When

Thursday, July 30, 2009

All day – Find local business hours at www.TheCheesecakeFactory.com/locations

 

Where

146 restaurants throughout the U.S. (dine in only)
 

Visuals

* Lines of guests waiting to enjoy any slice for half price
 
* The Cheesecake Factory managers to talk about cheesecake flavors, and how many guests they expect to serve on National Cheesecake Day
 
* Whole cakes and slices of the new Stefanie’s Ultimate Red Velvet Cake Cheesecake™
 

B-ROLL

B-Roll is available on IMAGE.NET:

1. Log on to http://www.image.net and click on Register

2. Fill in the registration form; enter referral code # 8217

3. Select "Events" for access to The Cheesecake Factory footage
 
For assistance with B-Roll, call 1-888-373-1500

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6018661&lang=en

Source: The Cheesecake Factory

Murphy O’Brien Public Relations
Wendi Shapiro / Sarah Siler / Christie Stewart / Christine Kirk
310-453-2539
wshapiro@murphyobrien.com
ssiler@murphyobrien.com
cstewart@murphyobrien.com
ckirk@murphyobrien.com