Chosen flavor to be added to The Cheesecake Factory's menu on 'National Cheesecake Day' with proceeds to benefit Feeding AmericaCALABASAS HILLS, Calif., Apr 01, 2009 (BUSINESS WIRE) -- After nearly 10,000 cheesecake contest submissions, 20,000 votes and
weeks of intense anticipation, The Cheesecake Factory's "What's Your
Flavor?" winning cheesecake flavor is revealed at www.thecheesecakefactory.com/love.
The Cheesecake Factory Founder David Overton is proud to announce that "Stefanie's
Ultimate Red Velvet Cheesecake" takes the cake as the
voters' favorite flavor. Redondo Beach, Calif. resident Stefanie
Gaxiola's delicious cheesecake combines layers of moist red velvet cake
sandwiched between layers of creamy cheesecake, frosted with a light
vanilla bean mousse and garnished with white chocolate curls.
"Stefanie's Ultimate Red Velvet Cheesecake" marries America's favorite
cheesecake with the charm of red velvet cake for a novel twist on a
classic Southern dessert. When asked about her red velvet confection,
Stefanie said, "I am really passionate about my cheesecake flavor. Red
velvet cake is trendy, delicious, classic, rich and just makes you
smile. I wouldn't have felt right submitting any other entry."
Stefanie's winning cheesecake flavor will be the first menu addition
named after a guest in The Cheesecake Factory's 30-year history.
"We are thrilled to welcome 'Stefanie's Ultimate Red Velvet Cheesecake'
to our menu, and have every reason to believe it will be our next great
cheesecake," states Overton. "We appreciate the thousands of creative
submissions as well as the public's involvement in helping us choose our
newest flavor. Stefanie's version of red velvet cheesecake is an
inspired combination and we can think of no better time to introduce it
than on July 30th as we celebrate National Cheesecake Day."
With the introduction of this new cheesecake flavor, The Cheesecake
Factory is strengthening its partnership with Feeding America - the
nation's food bank network - by donating $0.25 from the sale of every
slice of "Stefanie's Ultimate Red Velvet Cheesecake" to this national
hunger-relief organization that helps to feed more than 25 million
hungry Americans each year.
About The Cheesecake Factory
Incorporated
The Cheesecake Factory Incorporated (NASDAQ:CAKE) created the upscale
casual dining segment in 1978 with the introduction of its namesake
concept and continues to define it today. The company operates 146
restaurants throughout the U.S. under The Cheesecake Factory(R) name
with an extensive menu of more than 200 items. Grand Lux Cafe(R), the
company's second concept, has 13 units in operation across the U.S.
offering a broad menu of more than 150 items. The company also operates
one unit of its newest concept, RockSugar Pan Asian Kitchen(TM), and two
bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC
that produce over 70 varieties of quality cheesecakes and other baked
products. Additionally, the company licenses two bakery cafe outlets to
another foodservice operator under The Cheesecake Factory Bakery Cafe(R)
mark. For more information, please visit www.TheCheesecakeFactory.com.
About Feeding America
Feeding America provides low-income individuals and families with the
fuel to survive and even thrive. As the nation's largest domestic
hunger-relief charity, our network members supply food to more than 25
million Americans each year, including 9 million children and 3 million
seniors. Serving the entire United States, more than 200 member food
banks operate 63,000 agencies that address hunger in all of its forms.
For more information on how you can fight hunger in your community and
across the country, visit www.feedingamerica.org.
SOURCE: The Cheesecake Factory Incorporated
Murphy O'Brien Public Relations
Wendi Shapiro / Christie Stewart / Kaley Nix
310-453-2539
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