Investor Relations

The Cheesecake Factory Opens in Roseville, California

May 9, 2008

CALABASAS HILLS, Calif.--(BUSINESS WIRE)--May 9, 2008--The Cheesecake Factory Incorporated (NASDAQ:CAKE) today announced the opening of its 141st Cheesecake Factory restaurant at the Westfield Galleria at Roseville in Roseville, California, a suburb of Sacramento, on May 8, 2008. The restaurant contains approximately 10,100 square feet and 290 seats.

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept and continues to define it today with the two highest productivity concepts in the industry. The Company operates 141 restaurants throughout the U.S. under The Cheesecake Factory(R) name with an extensive menu of more than 200 items and fiscal 2007 average annual unit sales of approximately $10.4 million. Grand Lux Cafe(R), the Company's second concept, has 13 units in operation across the U.S. offering a broad menu of more than 150 items and average annual unit sales of approximately $12.7 million in fiscal 2007. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 60 varieties of quality cheesecakes and other baked products. Additionally, the Company operates one self-service, limited menu express foodservice operation and licenses two bakery cafe outlets to another foodservice operator under The Cheesecake Factory Bakery Cafe(R) mark. For more information, please visit thecheesecakefactory.com.

CONTACT: The Cheesecake Factory Incorporated
Jill Peters, 818-871-3000

SOURCE: The Cheesecake Factory Incorporated