Twelve New Menu Items Launched; Weight Management Category
Expanded
CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Sept. 2, 2008--Take a
break from the summer heat and visit The Cheesecake Factory(R) to
experience 12 fantastic new menu items ranging in price from $7.50 to
$20.95. This summer's menu additions follow nearly a dozen new items
that were introduced this past winter, including such hits as the
Wasabi Crusted Ahi Tuna, Maple Pork Tenderloin, Turkey Pastrami
Reuben, Vegetable Chopped Salad, Pasta Carbonara and Chicken Sliders.
As with the entire menu, the newest menu additions are freshly
prepared in our restaurants every day and are available now at a
Cheesecake Factory restaurant near you!
Highlights include the expansion of The Cheesecake Factory's
popular Weight Management category with the addition of a Weight
Management Grilled Chicken(TM) featuring a lightly pounded chicken
breast charbroiled and topped with a tomato and arugula salad,
garnished with steamed white rice and asparagus. In keeping with the
existing Weight Management menu offerings, the Grilled Chicken entree
is also less than 590 total calories making it the perfect light
summer fare. Other key items include a White Chicken Chili--a generous
bowl of chicken, white beans, roasted green chilies, onions, garlic
and spices, garnished with steamed white rice and a made-from-scratch
salsa; a Shrimp and Chicken Gumbo with andouille sausage, tomatoes,
peppers, onions and garlic simmered in a spicy Cajun-style broth; and
a Hot Turkey Supreme open-faced sandwich on fresh spinach, covered
with white cheddar cheese sauce and topped with grilled tomato and
bacon.
The Cheesecake Factory also introduced a limited edition 30th
Anniversary Chocolate Cake Cheesecake in celebration of the 30 years
since its first restaurant opened in Beverly Hills, California in
1978. The four-layer cake combines two layers of our Original
Cheesecake and two layers of our creamy Chocolate Fudge Cake filled
with chocolate cream and finished with crunchy pearls of Valrhona
chocolate.
No menu change would be complete without one of The Cheesecake
Factory's signature cocktails and this summer is no different with the
introduction of a refreshing Asian Pear Martini.
About The Cheesecake Factory Incorporated
The Cheesecake Factory Incorporated (NASDAQ: CAKE) created the
upscale casual dining segment in 1978 with the introduction of its
namesake concept and continues to define it today with the two highest
productivity concepts in the industry. The Company operates 143
restaurants throughout the U.S. under The Cheesecake Factory(R) name
with an extensive menu of more than 200 items and fiscal 2007 average
annual unit sales of approximately $10.4 million. Grand Lux Cafe(R),
the Company's second concept, has 13 units in operation across the
U.S. offering a broad menu of more than 150 items and average annual
unit sales of approximately $12.7 million in fiscal 2007. The Company
also operates one unit of its newest concept, RockSugar Pan Asian
Kitchen(TM), and two bakery production facilities in Calabasas Hills,
CA and Rocky Mount, NC that produce over 60 varieties of quality
cheesecakes and other baked products. Additionally, the Company
licenses two bakery cafe outlets to another foodservice operator under
The Cheesecake Factory Bakery Cafe(R) mark. For more information,
please visit thecheesecakefactory.com.
CONTACT: Investor Contact:
The Cheesecake Factory Incorporated
Jill Peters, 818-871-8342
jpeters@thecheesecakefactory.com
or
Media Contacts:
B/W/R Public Relations
Kelly Striewski
310-248-6164
kstriewski@bwr-la.com
Heather McGuire
310-248-6141
hmcguire@bwr-la.com
SOURCE: The Cheesecake Factory Incorporated