CALABASAS HILLS, Calif., Sep 20, 2006 (BUSINESS WIRE) -- The Cheesecake Factory Incorporated (Nasdaq:CAKE) today
announced the opening of its 110th Cheesecake Factory restaurant at
the Penn Square Mall in Oklahoma City, Oklahoma on September 19, 2006.
The restaurant contains approximately 10,400 square feet and 290
seats.
To celebrate the opening, The Cheesecake Factory hosted a benefit
on September 16, 2006 for Safe Kids Oklahoma, a non-profit
organization based in Oklahoma City that is dedicated to public
education and awareness of preventable childhood injuries. The ticket
price for the event included cocktails, appetizers, a sampling of
several entrees, live music and the Company's signature cheesecakes.
The Cheesecake Factory, along with its vendors, underwrote the event
in order to donate 100% of the proceeds from ticket sales,
approximately $25,000, to Safe Kids Oklahoma.
About The Cheesecake Factory Incorporated
The Cheesecake Factory Incorporated operates 110 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $17.00. The Company also operates two bakery production
facilities that produce over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates seven upscale, casual dining
restaurants under the Grand Lux Cafe(R) name; one self-service,
limited menu "express" foodservice operation under The Cheesecake
Factory Express(R) mark inside the DisneyQuest(R) family entertainment
center in Orlando, Florida; and licenses two bakery cafe outlets to
another foodservice operator under The Cheesecake Factory Bakery
Cafe(R) name. For more information about The Cheesecake Factory
Incorporated, please visit thecheesecakefactory.com.
SOURCE: The Cheesecake Factory Incorporated
The Cheesecake Factory Incorporated
Jill Peters, 818-871-3000