FORT WASHINGTON, Pa., July 6 /PRNewswire-FirstCall/ -- The Cheesecake
Factory Incorporated, McNeil Nutritionals, a division of McNeil-PPC, Inc., and
Tate & Lyle PLC, today announced that the upscale casual full service
restaurant company known for its extensive menu offerings, including over
50 varieties of cheesecakes and other baked desserts, will offer its guests
the 6 Carb Original Cheesecake(TM) sweetened with SPLENDA(R) Brand Sweetener,
the no calorie sweetener that is made from sugar, so it tastes like sugar.
SPLENDA(R) No Calorie Sweetener, the number one no calorie sugar alternative
in U.S. retail outlets, recently launched into the Food Service arena with
incredible success. Dining establishments large and small are making room for
SPLENDA(R) Packets, as has The Cheesecake Factory in its 77 locations across
the U.S.
The offering of high quality cheesecakes and other baked desserts remain a
cornerstone of The Cheesecake Factory's identity. The introduction of
SPLENDA(R) on both its tables and as an ingredient in one of the restaurant's
most popular menu items reinforces The Cheesecake Factory's commitment to
providing guests with exceptional-tasting, premium choices.
"Our guests have come to expect a wide range of great tasting menu options
from our restaurants. With SPLENDA(R) Brand Sweetener, we are able to further
that tradition by offering a lower carbohydrate alternative both on the table
and as one of the key ingredients in our most popular dessert," said Howard
Gordon, SVP Business Development & Marketing, The Cheesecake Factory
Incorporated.
"Consumers today are looking for ways to reduce sugar in their diet both
at home and when dining out. Now with SPLENDA(R) Brand Sweetener one can have
the best of both worlds -- delicious desserts like the 6 Carb Original
Cheesecake(TM), with all the great taste of the original favorite but without
all the extra carbs and calories that come from sugar," said John Leahy,
Marketing Director, McNeil Nutritionals.
The latest in a line of amazing signature cheesecakes from The Cheesecake
Factory, the 6 Carb Original Cheesecake(TM) sweetened with SPLENDA(R) Brand
will roll out in their restaurants across the country beginning Tuesday, July
6, 2004. The 6 Carb Original Cheesecake(TM) introduces a new way to indulge
with a reduction in carbohydrates and sugar as compared to their Original
Cheesecake recipe.
About The Cheesecake Factory
The Cheesecake Factory Incorporated operates 77 upscale, casual dining
restaurants under The Cheesecake Factory(R) name that offer an extensive menu
of more than 200 selections. Also, the company presently operates three super-
upscale casual dining restaurants under the Grand Lux Cafe(R) name as well as
a bakery production facility that produces over 50 varieties of quality
cheesecakes and other baked products for The Cheesecake Factory restaurants
and for other leading foodservice operators, retailers and distributors
nationwide.
About McNeil Nutritionals
McNeil Nutritionals, a division of McNeil-PPC, Inc., with headquarters in
Fort Washington, PA, is a global marketer of innovative nutritional products
that are validated by science. Its major brands include SPLENDA(R) No Calorie
Sweetener, VIACTIV(R) Soft Calcium Chews, LACTAID(R) Milk and Dietary
Supplements and BENECOL(R) Spreads and SoftGels, both proven to help reduce
cholesterol.
About Tate & Lyle
Tate & Lyle is a global leader in renewable ingredients. Its core
competence is to take corn, wheat or sugar, and add value to these raw
materials through technology. As a result of continuous innovation it offers
an ever-wider product portfolio of versatile and functional ingredients. These
products include starches, sucralose, cereal sweeteners, sugars and fermented
ingredients such as citric acid. Tate & Lyle products have wide applications
in the food, beverage, pharmaceutical, cosmetic, paper, packaging and building
industries. With headquarters in London, Tate & Lyle operates more than 41
plants and 20 additional production facilities in 28 countries, almost all in
Europe and the Americas.
SOURCE The Cheesecake Factory Incorporated; McNeil Nutritionals
07/06/2004
CONTACT: Howard Gordon of The Cheesecake Factory Incorporated,
+1-310-600-2080, HGordon@thecheesecakefactory.com; or Catherine Grayson-Roper
of McNeil Nutritionals, +1-732-524-6372, cgrayson@mspus.jnj.com; or Chris Fox
of Tate & Lyle PLC, +44-20-7626-6525, Chris.Fox@tateandlyle.com
Web site: http://www.thecheesecakefactory.com