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The Cheesecake Factory Opens in Alpharetta, Georgia

June 29, 2004

CALABASAS HILLS, Calif.--(BUSINESS WIRE)--June 29, 2004--The Cheesecake Factory Incorporated (Nasdaq: CAKE) announces the opening of its 77th Cheesecake Factory(R) restaurant in Alpharetta, Georgia on June 28, 2004. Located at North Point Mall, the uniquely designed restaurant is the third Cheesecake Factory restaurant in the Atlanta area.

The Cheesecake Factory Incorporated operates 77 upscale, casual dining restaurants under The Cheesecake Factory(R) name that offer an extensive menu of more than 200 items with an average check of approximately $16.09. The Company also operates a bakery production facility that produces over 50 varieties of quality cheesecakes and other baked products for the Company's restaurants and for other leading foodservice operators, retailers and distributors. Additionally, the Company operates three upscale casual dining restaurants under the Grand Lux Cafe(R) name in Los Angeles, Chicago and Las Vegas; one self-service, limited menu "express" foodservice operation under The Cheesecake Factory Express(R) mark inside the DisneyQuest(R) family entertainment center in Orlando, Florida; and licenses three bakery cafe outlets to another foodservice operator under The Cheesecake Factory Bakery Cafe(R) name.

CONTACT: The Cheesecake Factory
Jane Vallaire, 818-871-3000

SOURCE: The Cheesecake Factory

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