Investor Relations

The Cheesecake Factory Opens in Edison, New Jersey

January 28, 2003

CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Jan. 28, 2003--The Cheesecake Factory Incorporated (Nasdaq: CAKE) announces the opening of its 60th Cheesecake Factory(R) restaurant at the Menlo Park Mall in Edison, New Jersey, on January 27, 2003. The highly customized 360-seat restaurant combines a dramatic 18-foot ceiling with the distinctive Cheesecake Factory design features.

"Sales for our opening night in Edison exceeded our expectations," commented David Overton, Chairman and CEO. "This restaurant is our third location in the New York metro market and represents the first of as many as 14 new Cheesecake Factory restaurant openings planned for 2003." Current plans are to open two more Cheesecake Factory restaurants in this market during 2003 in West Nyack (Palisades Center) and White Plains (The Source).

The Cheesecake Factory Incorporated operates 60 upscale, casual dining restaurants under The Cheesecake Factory(R) name that offer an extensive menu of more than 200 items with an average check of approximately $15.78. The Company also operates a bakery production facility that produces over 50 varieties of quality cheesecakes and other baked products for the Company's restaurants and for other leading foodservice operators, retailers and distributors. Additionally, the Company operates three upscale casual dining restaurants under the Grand Lux Cafe(R) name in Los Angeles, Chicago and Las Vegas; one self-service, limited menu "express" foodservice operation under The Cheesecake Factory Express(R) mark inside the DisneyQuest(R) family entertainment center in Orlando, Florida; and licenses three bakery cafe outlets to another foodservice operator under The Cheesecake Factory Bakery Cafe(R) name.

CONTACT:
The Cheesecake Factory Incorporated
Jane Vallaire, 818/871-3000