Investor Relations

CALABASAS HILLS, Calif., Feb. 16 /PRNewswire/ -- The Cheesecake Factory(R) Incorporated (Nasdaq: CAKE) announced the opening today of its first restaurant in the San Francisco, California market. Uniquely located on the top floor of Macy's at Union Square in downtown San Francisco, the 420-seat restaurant integrates newly created, distinctive Cheesecake Factory design features. The restaurant's "Sky Terrace" heated patio includes 120 seats that offer a fabulous view of San Francisco's downtown skyline and Union Square.

"This site is a premier location for The Cheesecake Factory and one that we feel will truly delight our guests," said David Overton, Chairman and CEO. "This is our first restaurant in the Northern California market, which we believe has strong development potential for additional Cheesecake Factory restaurants."

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements are not guarantees of future performance and, therefore, should not place undue reliance on them. Forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by forward-looking statements. The Company undertakes no obligation to update any forward-looking statements or to make any other forward-looking statements, whether as a result of new information, future events or otherwise. Investors are referred to the full discussion of risks and uncertainties associated with forward-looking statements contained in the Company's filings with the Securities and Exchange Commission.

The Cheesecake Factory Incorporated operates 34 upscale, casual dining restaurants under The Cheesecake Factory(R) name that offer an extensive menu of more than 200 items with an average check of approximately $15.00. The Company also operates a bakery production facility that produces over 50 varieties of quality cheesecakes and other baked products for the Company's restaurants and for third-party foodservice operators and distributors. Grand Lux Cafe(TM), the Company's upscale casual dining restaurant created for the Venetian Resort-Hotel-Casino in Las Vegas, Nevada, was opened in May 1999. The Company operates two self-service, limited menu foodservice operations under The Cheesecake Factory Express(R) name inside the DisneyQuest(TM) family entertainment concepts in Orlando, Florida and Chicago, Illinois. Additionally, the Company licenses three bakery cafe outlets to another foodservice operator under The Cheesecake Factory Bakery Cafe(R) name.