Investor Relations

CALABASAS HILLS, Calif., Dec. 13 /PRNewswire/ -- The Cheesecake Factory Incorporated (Nasdaq: CAKE) announces the opening of its 40th Cheesecake Factory(R) restaurant at the Riverside Square Mall in Hackensack, New Jersey. Located just off Route 4 in Bergen County, the new restaurant contains approximately 10,500 square feet and 300 seats.

"We are very excited to bring The Cheesecake Factory to Hackensack and the Bergen County market," said David Overton, Chairman and CEO. "We received a tremendous reception from guests on our opening night, and we believe that this restaurant has the potential to be one of our very best."

The Cheesecake Factory Incorporated operates 40 upscale, casual dining restaurants under The Cheesecake Factory(R) name that offer an extensive menu of more than 200 items with an average check of approximately $15.00. The Company also operates a bakery production facility that produces over 50 varieties of quality cheesecakes and other baked products for the Company's restaurants and for third-party foodservice operators and distributors. Grand Lux Cafe(R), the Company's upscale casual dining restaurant created for the Venetian Resort-Hotel-Casino in Las Vegas, Nevada, was opened in May 1999. The Company operates two self-service, limited menu foodservice operations under The Cheesecake Factory Express(R) name inside the DisneyQuest(R) family entertainment concepts in Orlando, Florida and Chicago, Illinois. Additionally, the Company licenses three bakery cafe outlets to another foodservice operator under The Cheesecake Factory Bakery Cafe(R) name.