Investor Relations

CALABASAS HILLS, Calif., May 13 /PRNewswire/ -- The Cheesecake Factory Incorporated (Nasdaq: CAKE) today announced the opening of Grand Lux Cafe(TM) at The Venetian Resort-Hotel-Casino in Las Vegas, Nevada.

"We created Grand Lux Cafe especially for guests of The Venetian," said David Overton, Chairman and CEO. "Our restaurant is located at the prime crossroads of the entire resort and has excellent potential for strong sales. We believe that guests will find Grand Lux Cafe to represent a new level of innovation and excellence among independent, upscale casual dining restaurants on the Las Vegas strip."

Located on the Grand Casino level, the 20,000 square-foot, 550-seat restaurant incorporates the same grand, luxurious architecture and decor of The Venetian resort, styled after the world famous cafes of Venice, Italy. Architectural focal points of Grand Lux Cafe include intricately detailed marble inlaid floors, an illusion of an outdoor patio in the Terrace Room, a magnificent ceiling mural in the Milan Room, an authentic St. Mark's Square theme in the Florian Room (also available for large parties and banquets for up to 100 guests), and a 21-foot high ceiling with intricate ornamentation in the Grand Dining Room.

The Grand Lux Cafe menu offers unique global cuisine in an elegant yet casual and relaxed atmosphere. Open 24-hours a day, seven days a week, guests will enjoy a creative selection of breakfast fare, appetizers, seafood, steaks, chicken, burgers, specialty items, pastas, salads, sandwiches and omelets -- not to mention an assortment of delicious desserts, specialty cocktails, coffee and espresso beverages. Menu offerings include Eggs Benedict, Asian Chicken Salad, Spicy Flat Bread Chicken Sandwich, Braised Duck and White Bean Pasta, Mongolian Steak Fajitas and much, much more. With over 150 menu items, Grand Lux Cafe truly offers "something for everyone."

The information presented herein contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements are not guarantees of future performance and, therefore, should not place undue reliance on them. Forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by forward-looking statements. The Company undertakes no obligation to update any forward-looking statements or to make any other forward-looking statements, whether as a result of new information, future events or otherwise. Investors are referred to the full discussion of risks and uncertainties associated with forward-looking statements contained in the Company's filings with the Securities and Exchange Commission.

The Cheesecake Factory Incorporated operates 29 upscale, casual dining restaurants under The Cheesecake Factory(R) name, with an extensive menu offering more than 200 items with an average check of approximately $14.63. The Cheesecake Factory(R) restaurants are currently open in Southern California (10), Washington D.C. (2), South Florida (5), Chicago (2), Atlanta, Baltimore, Boston (2), Dallas, Denver, Houston, Kansas City, Las Vegas and Westbury, NY. The Company also operates a bakery production facility that produces over 50 varieties of quality cheesecakes and other baked products for the Company's restaurants and for other foodservice operators and distributors. The Company operates a self-service, limited menu foodservice operation under The Cheesecake Factory Express(TM) name inside the DisneyQuest(TM) family entertainment concept in Orlando, Florida, and licenses three bakery cafe outlets to another foodservice operator under The Cheesecake Factory(R) name. Additionally, the Company operates one restaurant under the Grand Lux Cafe(TM) name at the Venetian Resort-Hotel-Casino in Las Vegas, Nevada.