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The Cheesecake Factory Debuts New SkinnyLicious(TM) Menu with Low Calorie Dining Options
Menu Features a Variety of New and Familiar Reduced-Calorie Choices Full of Flavor and Signature Rich Taste

CALABASAS HILLS, Calif., Aug 01, 2011 (BUSINESS WIRE) -- Famous for their expansive menu which offers something for everyone, The Cheesecake Factory(R) expands its offerings with a newlow calorie menu aptly named "SkinnyLicious(TM)." Redefining low calorie flavor, the new SkinnyLicious(TM) menu provides guests with even more choices with signature rich taste.

"We are very happy to introduce our new SkinnyLicious(TM) menu to our guests," said David Overton, Founder of The Cheesecake Factory. "We wanted to create a menu that delivers an exceptional dining experience to our calorie-conscious guests, without compromising the delicious taste that people have come to expect from The Cheesecake Factory."

With nearly 50 mouthwatering lower calorie items, the SkinnyLicious(TM) menu offers a wide variety of new and signature favorites. The wide variety of selections will be featured on a standalone menu alongside the regular menu, and include options ranging from appetizers to main entrées. The Small Plates & Appetizers and fresh-baked Flatbreads categories feature dishes all under 490 calories, while the entrée Salads and main courses are all served with 590 calories or less. Also featured are five Skinny Cocktails each with 150 calories or less.

The SkinnyLicious(TM) menu will also introduce 13 brand-new items including the Mexican Tortilla Salad, the SkinnyLicious(TM) Hamburger and Tuscan Chicken. Low-calorie favorites offered on The Cheesecake Factory's current menu such as the Beets with Goat Cheese, Chicken Pot Stickers and Asian Chicken Salad will also be offered on the SkinnyLicious(TM) menu.

The new menu will be rolled out at all 151 locations throughout a five-week period beginning August 9th (excluding Honolulu).

For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
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About The Cheesecake Factory

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 165 full-service, casual dining restaurants throughout the U.S., including 151 restaurants under The Cheesecake Factory(R) mark; 13 restaurants under the Grand Lux Cafe(R) mark; and one restaurant under the RockSugar Pan Asian Kitchen(R) mark. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products. For more information, please visit www.TheCheesecakeFactory.com.

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SOURCE: The Cheesecake Factory

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Chris Ward / Christie Stewart / Jenny Burke
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