Guests Encouraged to Bring in Two Cans of Soup When They Dine at
Any Cheesecake Factory to Have 10% of Their Guest Check Donated to Local
CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Sep. 24, 2009--
In recognition of Hunger Action Month this September, The
Cheesecake Factory is visiting 30 cities in 30 days on the “Drive
Out Hunger” Tour™ collecting cans of soup in support of Feeding
America, the nation’s largest hunger-relief charity. With one week
remaining, The Cheesecake Factory is pleased to report that more than
85,000 cans of soup have already been collected for local food banks
across the country.
The Cheesecake Factory’s ultimate goal is to collect 100,000 cans of
soup for donation to Feeding America’s network of food banks by the end
of Hunger Action Month. To help achieve this goal, The Cheesecake
Factory has established its “You
Dine, We’ll Donate™” event that will take place on September 30. On
this day, guests are invited to bring in two cans of soup when they dine
at any Cheesecake Factory restaurant and 10 percent of their guest check
will be donated to a local food bank.
“We are humbled to see so many Americans donating cans of soup to
benefit their local food banks in the cities our ‘Drive Out Hunger’ Tour
has visited so far,” said David Overton, Founder of The Cheesecake
Factory restaurants. “Communities across the country will benefit from
their generosity, and we’re proud to provide yet another opportunity for
Cheesecake Factory guests nationwide to support their local food banks
on September 30.”
“The Cheesecake Factory has been an outstanding partner to Feeding
America, by helping to raise awareness, food and financial donations to
support our local food banks,” said Vicki Escarra, President and C.E.O.
of Feeding America. “As a result of the current economy there is an
increased demand for assistance and our local food banks rely on the
kindness of individuals and businesses to help support those in need.”
On October 1, The Cheesecake Factory will announce the total number of
soup cans collected throughout September at a special ceremony in
Washington, D.C. In honor of those who have participated in the “Drive
Out Hunger” Tour, a unique sculpture constructed of 30,000 cans of soup
will be unveiled.
Additionally, to acknowledge everyone who donated cans of soup at a
“Drive Out Hunger” Tour event, a special photo mosaic
has been created on the “Drive Out Hunger” Tour website symbolizing that
they are part of the “Big Picture” in the fight against hunger. On
October 1, the final mosaic image will be revealed at www.TheCheesecakeFactory.com/Share.
About The Cheesecake Factory
The Cheesecake Factory Incorporated (NASDAQ:CAKE) created the upscale
casual dining segment in 1978 with the introduction of its namesake
concept and continues to define it today. The company operates 146
restaurants throughout the U.S. under The Cheesecake Factory(R) name
with an extensive menu of more than 200 items. Grand Lux Cafe(R), the
company's second concept, has 13 units in operation across the U.S.
offering a broad menu of more than 150 items. The company also operates
one unit of its newest concept, RockSugar Pan Asian Kitchen(R), and two
bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC
that produce over 60 varieties of quality cheesecakes and other baked
products. For more information, please visit www.TheCheesecakeFactory.com.
About Feeding America (Formerly America's Second Harvest - The
Nation's Food Bank Network)
Feeding America provides low-income individuals and families with the
fuel to survive and even thrive. As the nation’s leading domestic
hunger-relief charity, our network members supply food to more than 25
million Americans each year, including 9 million children and 3 million
seniors. Serving the entire United States, more than 200 member food
banks support 63,000 agencies that address hunger in all of its forms.
For more information on how you can fight hunger in your community and
across the country, visit www.feedingamerica.org.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6057718&lang=en
Source: The Cheesecake Factory Incorporated
Murphy O’Brien Public Relations
Wendi Shapiro / Sarah Siler /
Christie Stewart / Maryam Zarkesh