News Release
Printer Friendly Version View printer-friendly version
<< Back
The Cheesecake Factory Culminates the Drive Out Hunger Tour with "You Dine, We'll Donate" Event on September 30

Guests Encouraged to Bring in Two Cans of Soup When They Dine at Any Cheesecake Factory to Have 10% of Their Guest Check Donated to Local Food Banks

CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Sep. 24, 2009-- In recognition of Hunger Action Month this September, The Cheesecake Factory is visiting 30 cities in 30 days on the “Drive Out Hunger” Tour™ collecting cans of soup in support of Feeding America, the nation’s largest hunger-relief charity. With one week remaining, The Cheesecake Factory is pleased to report that more than 85,000 cans of soup have already been collected for local food banks across the country.

The Cheesecake Factory’s ultimate goal is to collect 100,000 cans of soup for donation to Feeding America’s network of food banks by the end of Hunger Action Month. To help achieve this goal, The Cheesecake Factory has established its “You Dine, We’ll Donate™” event that will take place on September 30. On this day, guests are invited to bring in two cans of soup when they dine at any Cheesecake Factory restaurant and 10 percent of their guest check will be donated to a local food bank.

“We are humbled to see so many Americans donating cans of soup to benefit their local food banks in the cities our ‘Drive Out Hunger’ Tour has visited so far,” said David Overton, Founder of The Cheesecake Factory restaurants. “Communities across the country will benefit from their generosity, and we’re proud to provide yet another opportunity for Cheesecake Factory guests nationwide to support their local food banks on September 30.”

“The Cheesecake Factory has been an outstanding partner to Feeding America, by helping to raise awareness, food and financial donations to support our local food banks,” said Vicki Escarra, President and C.E.O. of Feeding America. “As a result of the current economy there is an increased demand for assistance and our local food banks rely on the kindness of individuals and businesses to help support those in need.”

On October 1, The Cheesecake Factory will announce the total number of soup cans collected throughout September at a special ceremony in Washington, D.C. In honor of those who have participated in the “Drive Out Hunger” Tour, a unique sculpture constructed of 30,000 cans of soup will be unveiled.

Additionally, to acknowledge everyone who donated cans of soup at a “Drive Out Hunger” Tour event, a special photo mosaic has been created on the “Drive Out Hunger” Tour website symbolizing that they are part of the “Big Picture” in the fight against hunger. On October 1, the final mosaic image will be revealed at www.TheCheesecakeFactory.com/Share.

About The Cheesecake Factory

The Cheesecake Factory Incorporated (NASDAQ:CAKE) created the upscale casual dining segment in 1978 with the introduction of its namesake concept and continues to define it today. The company operates 146 restaurants throughout the U.S. under The Cheesecake Factory(R) name with an extensive menu of more than 200 items. Grand Lux Cafe(R), the company's second concept, has 13 units in operation across the U.S. offering a broad menu of more than 150 items. The company also operates one unit of its newest concept, RockSugar Pan Asian Kitchen(R), and two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 60 varieties of quality cheesecakes and other baked products. For more information, please visit www.TheCheesecakeFactory.com.

About Feeding America (Formerly America's Second Harvest - The Nation's Food Bank Network)

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 25 million Americans each year, including 9 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 63,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit www.feedingamerica.org.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6057718&lang=en

Source: The Cheesecake Factory Incorporated

Murphy O’Brien Public Relations
Wendi Shapiro / Sarah Siler / Christie Stewart / Maryam Zarkesh
310-453-2539
wshapiro@murphyobrien.com
ssiler@murphyobrien.com
cstewart@murphyobrien.com
mzarkesh@murphyobrien.com