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The Cheesecake Factory Takes to the Road to Support Feeding America with the Drive Out Hunger Tour

Tour Visits 30 Cities in 30 Days with the Goal of Collecting 100,000 Cans of Soup for Local Food Banks

CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Aug. 21, 2009-- During Hunger Action Month this September, The Cheesecake Factory will visit 30 cities in 30 days on the “Drive Out Hunger” Tour™ collecting soup cans in support of Feeding America, the nation’s largest hunger-relief charity. The first 500 attendees to donate two cans of soup at each tour event will receive a complimentary slice of the restaurant’s new Stefanie’s Ultimate Red Velvet Cake Cheesecake™.

Prior to the tour’s official start in Los Angeles on September 1, The Cheesecake Factory will kick off the “Drive Out Hunger” Tour on August 31 with a star-studded event at its headquarters in Calabasas Hills, Calif. featuring actor David Arquette who serves as Feeding America’s Entertainment Council Chairman. The kick-off event will also include a live performance by Interscope recording artist Tamar Kaprelian whose hit single, “New Day,” will serve as the tour anthem.

The “Drive Out Hunger” Tour will travel coast-to-coast visiting a different Cheesecake Factory restaurant each day in September. The tour will conclude September 30 in Washington, D.C. followed by an announcement of the total number of soup cans collected throughout the month. A tour schedule and updates from the road are available at www.TheCheesecakeFactory.com/Share.

“As one of America’s favorite restaurants, we believe it is important to support the communities that have supported us for so many years,” said David Overton, Founder of The Cheesecake Factory. “We are honored to continue our partnership with Feeding America and encourage our guests to join us in our drive to collect 100,000 cans of soup for our local food banks this September.”

Event attendees who donate cans of soup will have their picture taken for the “Drive Out Hunger” Tour microsite. Pictures taken at the events will become part of a large mosaic image that will be revealed on October 1 at www.TheCheesecakeFactory.com/Share.

As the tour comes to a close, all Cheesecake Factory restaurants nationwide will invite guests to support their local food bank with the “You Dine, We Donate™” event. On September 30, guests who bring in two cans of soup when they dine at any Cheesecake Factory will have 10 percent of their guest check donated to the local food bank.

“We are very pleased The Cheesecake Factory has chosen to work with Feeding America on a multi-faceted outreach effort to raise awareness of this important issue as well as to coordinate both food and financial donations to support our local food banks,” said Vicki Escarra, President and CEO of Feeding America. “The ‘Drive Out Hunger’ Tour provides an excellent opportunity for communities across the country to join The Cheesecake Factory and Feeding America in the fight to end hunger in America.”

Find the tour schedule and follow all the action from the “Drive Out Hunger” Tour at www.TheCheesecakeFactory.com/Share. Fans of The Cheesecake Factory on Facebook (www.facebook.com/TheCheesecakeFactory) and Twitter (www.twitter.com/cheesecake) will also receive exclusive updates from the road.

About The Cheesecake Factory

The Cheesecake Factory Incorporated (NASDAQ:CAKE) created the upscale casual dining segment in 1978 with the introduction of its namesake concept and continues to define it today. The company operates 146 restaurants throughout the U.S. under The Cheesecake Factory(R) name with an extensive menu of more than 200 items. Grand Lux Cafe(R), the company's second concept, has 13 units in operation across the U.S. offering a broad menu of more than 150 items. The company also operates one unit of its newest concept, RockSugar Pan Asian Kitchen(R), and two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 60 varieties of quality cheesecakes and other baked products. For more information, please visit www.TheCheesecakeFactory.com.

About Feeding America (Formerly America's Second Harvest - The Nation's Food Bank Network)

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 25 million Americans each year, including 9 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 63,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit www.feedingamerica.org.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6034170&lang=en

Source: The Cheesecake Factory Incorporated

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