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Any Slice Is Half Price at The Cheesecake Factory in Celebration of National Cheesecake Day on July 30
25 Cents from Each Slice of Stefanie's Ultimate Red Velvet Cake Cheesecake Donated to Feeding America Food Bank Network for One Year

CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Jul. 24, 2009-- With more than 30 decadent cheesecakes on the menu, The Cheesecake Factory is the perfect place to raise a fork in honor of America’s favorite dessert – cheesecake! In celebration of National Cheesecake Day, The Cheesecake Factory invites guests who dine in at any of its 146 restaurants on July 30 to enjoy any slice of cheesecake for half price. The restaurant will also debut Stefanie’s Ultimate Red Velvet Cake Cheesecake™, which supports Feeding America, the nation’s largest hunger-relief charity.

On July 30, dine in guests will be the first to experience Stefanie’s Ultimate Red Velvet Cake Cheesecake™, featuring moist layers of Red Velvet Cake and Original cheesecake covered with special Cheesecake Factory cream cheese frosting. The idea for this new cheesecake originated with Redondo Beach, Calif., resident Stefanie Gaxiola, whose flavor suggestion was chosen from nearly 10,000 submissions in The Cheesecake Factory’s “What’s Your Flavor?” cheesecake contest earlier this year. The winner of the contest was given the opportunity to have their cheesecake creation named after them and included on the menu for one year. This represents the first time The Cheesecake Factory has named a menu item after one of its guests.

“Our famous cheesecake made with my Mother’s recipe was the secret that inspired our restaurant more than 30 years ago and we’re delighted that it has become America’s favorite today,” said David Overton, Founder of The Cheesecake Factory. “As we celebrate National Cheesecake Day on July 30, we are inviting our dine in guests to celebrate with us by offering any slice for half price; we are thrilled to honor Stefanie by naming a cheesecake after her and making it the centerpiece of our ongoing commitment to Feeding America.”

With the introduction of Stefanie’s Ultimate Red Velvet Cake Cheesecake™, The Cheesecake Factory is strengthening its partnership with Feeding America by donating 25 cents for each slice sold over the next year. Feeding America is the nation’s largest hunger-relief organization that helps to feed more than 25 million hungry Americans each year. During the past year, The Cheesecake Factory has donated more than $400,000 to Feeding America and hopes to surpass that donation in the coming year.

To become a “fan” of The Cheesecake Factory on Facebook and learn more about their plans for National Cheesecake Day, visit www.facebook.com/TheCheesecakeFactory, or visit their website at http://www.thecheesecakefactory.com/.

About The Cheesecake Factory

The Cheesecake Factory Incorporated (NASDAQ:CAKE) created the upscale casual dining segment in 1978 with the introduction of its namesake concept and continues to define it today. The company operates 146 restaurants throughout the U.S. under The Cheesecake Factory(R) name with an extensive menu of more than 200 items. Grand Lux Cafe(R), the company's second concept, has 13 units in operation across the U.S. offering a broad menu of more than 150 items. The company also operates one unit of its newest concept, RockSugar Pan Asian Kitchen(R), and two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 60 varieties of quality cheesecakes and other baked products. For more information, please visit www.TheCheesecakeFactory.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6014474&lang=en

Source: The Cheesecake Factory Incorporated

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