25 Cents from Each Slice of Stefanie's Ultimate Red Velvet Cake Cheesecake Donated to Feeding America Food Bank Network for One Year
CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Jul. 24, 2009--
With more than 30 decadent cheesecakes on the menu, The
Cheesecake Factory is the perfect place to raise a fork in honor of
America’s favorite dessert – cheesecake! In celebration of National
Cheesecake Day, The Cheesecake Factory invites guests who dine in at any
of its 146 restaurants on July 30 to enjoy any slice of cheesecake for
half price. The restaurant will also debut Stefanie’s Ultimate Red
Velvet Cake Cheesecake™, which supports Feeding America, the nation’s
largest hunger-relief charity.
On July 30, dine in guests will be the first to experience Stefanie’s
Ultimate Red Velvet Cake Cheesecake™, featuring moist layers of Red
Velvet Cake and Original cheesecake covered with special Cheesecake
Factory cream cheese frosting. The idea for this new cheesecake
originated with Redondo Beach, Calif., resident Stefanie Gaxiola, whose
flavor suggestion was chosen from nearly 10,000 submissions in The
Cheesecake Factory’s “What’s Your Flavor?” cheesecake contest earlier
this year. The winner of the contest was given the opportunity to have
their cheesecake creation named after them and included on the menu for
one year. This represents the first time The Cheesecake Factory has
named a menu item after one of its guests.
“Our famous cheesecake made with my Mother’s recipe was the secret that
inspired our restaurant more than 30 years ago and we’re delighted that
it has become America’s favorite today,” said David Overton, Founder of
The Cheesecake Factory. “As we celebrate National Cheesecake Day on July
30, we are inviting our dine in guests to celebrate with us by offering
any slice for half price; we are thrilled to honor Stefanie by naming a
cheesecake after her and making it the centerpiece of our ongoing
commitment to Feeding America.”
With the introduction of Stefanie’s Ultimate Red Velvet Cake
Cheesecake™, The Cheesecake Factory is strengthening its partnership
America by donating 25 cents for each slice sold over the next year.
Feeding America is the nation’s largest hunger-relief organization that
helps to feed more than 25 million hungry Americans each year. During
the past year, The Cheesecake Factory has donated more than $400,000 to
Feeding America and hopes to surpass that donation in the coming year.
To become a “fan” of The Cheesecake Factory on Facebook and learn more
about their plans for National Cheesecake Day, visit www.facebook.com/TheCheesecakeFactory,
or visit their website at http://www.thecheesecakefactory.com/.
About The Cheesecake Factory
The Cheesecake Factory Incorporated (NASDAQ:CAKE) created the upscale
casual dining segment in 1978 with the introduction of its namesake
concept and continues to define it today. The company operates 146
restaurants throughout the U.S. under The Cheesecake Factory(R) name
with an extensive menu of more than 200 items. Grand Lux Cafe(R), the
company's second concept, has 13 units in operation across the U.S.
offering a broad menu of more than 150 items. The company also operates
one unit of its newest concept, RockSugar Pan Asian Kitchen(R), and two
bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC
that produce over 60 varieties of quality cheesecakes and other baked
products. For more information, please visit www.TheCheesecakeFactory.com.
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Source: The Cheesecake Factory Incorporated
Murphy O’Brien Public Relations
Wendi Shapiro / Sarah Siler /
Christine Kirk / Christie Stewart