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The Cheesecake Factory Opens in Annapolis, Maryland

CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Dec. 5, 2008--The Cheesecake Factory Incorporated (NASDAQ:CAKE) today announced the opening of its newest Cheesecake Factory restaurant at the Westfield Annapolis mall in Annapolis, Maryland on December 4, 2008. The restaurant contains approximately 8,300 square feet and 235 seats.

"Our new location in Annapolis is the first of our smaller prototype restaurants built to support our full menu, but at an investment cost appropriate for the restaurant's size and expected volume. This will position the restaurant to deliver returns that are consistent with the returns from our larger restaurants," said David Overton, Chairman and CEO. "This opening marks our final new restaurant opening for fiscal 2008 having met our goal of opening six Cheesecake Factory restaurants and the initial unit of RockSugar Pan Asian Kitchen this year."

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept and continues to define it today with the two highest productivity concepts in the industry. The Company operates 145 restaurants throughout the U.S. under The Cheesecake Factory(R) name with an extensive menu of more than 200 items and fiscal 2007 average annual unit sales of approximately $10.4 million. Grand Lux Cafe(R), the Company's second concept, has 13 units in operation across the U.S. offering a broad menu of more than 150 items and average annual unit sales of approximately $12.7 million in fiscal 2007. The Company also operates one unit of its newest concept, RockSugar Pan Asian Kitchen(TM), and two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 60 varieties of quality cheesecakes and other baked products. Additionally, the Company licenses two bakery cafe outlets to another foodservice operator under The Cheesecake Factory Bakery Cafe(R) mark. For more information, please visit thecheesecakefactory.com.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are generally identified by words such as "believes," "anticipates," "plans," "expects," "will," and "would," and similar expressions that are intended to identify forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by forward-looking statements. Investors are cautioned that forward-looking statements are not guarantees of future performance and that undue reliance should not be placed on such statements. Forward-looking statements speak only as of the dates on which they were made. The Company undertakes no obligation to publicly update or revise any forward-looking statements or to make any other forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by the securities laws. Investors are referred to the full discussion of risks and uncertainties associated with forward-looking statements and the discussion of risk factors contained in the Company's filings with the Securities and Exchange Commission. These filings are available on a website maintained by the Securities and Exchange Commission at www.sec.gov.


    CONTACT: The Cheesecake Factory Incorporated
             Jill Peters, 818-871-8342
             jpeters@thecheesecakefactory.com

    Source: The Cheesecake Factory Incorporated